Customer Loyalty Program Management Manager

Posted Yesterday
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Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Mid level
Information Technology • Software
The Role
Lead development and execution of loyalty program strategy using AIS platforms. Design segmented, personalized marketing for high-value customers; manage product marketing lifecycle, positioning and go-to-market plans. Analyze customer behavior and program performance, integrate loyalty across touchpoints, and monitor competitors to continuously improve offerings.
Summary Generated by Built In

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job Posting Location

Bangkok

Job Summary

-

Job Description

  • Develop a comprehensive loyalty program strategy using tools such as AIS Serenade, AIS Point and the myAIS app. Your goal is to enhance customer engagement.

  • Create high-valued segmented marketing strategies to target specific customer groups with personalized offers and communications.

  • Own and manage product marketing initiatives from strategy development to execution and post-launch evaluation.

  • Develop product positioning, value proposition, and go-to-market plans for high-value customer segments.

  • Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.

  • Work closely with marketing, and customer service teams to integrate loyalty strategies across all customer touchpoints.

  • Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.

  • Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.

Recruiter

Buranan Suwanpreecha (บูรนันท์ สุวรรณปรีชา)

Skills Required

  • Experience using AIS Serenade, AIS Point and the myAIS app
  • Developing and executing loyalty program strategy
  • Creating segmented marketing strategies and personalized offers
  • Product marketing experience: positioning, go-to-market, launch and post-launch evaluation
  • Ability to analyze customer behavior and transaction data and measure program effectiveness
  • Cross-functional collaboration with marketing and customer service teams
  • Knowledge of industry trends and competitor loyalty initiatives

AIS Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AIS and has not been reviewed or approved by AIS.

  • Healthcare Strength Health and wellness offerings include annual check-ups, vaccinations, and access to an onsite wellness center with medical and physiotherapy services. Insurance coverage extends to medical, dental, life, and accident protection from the first day of employment.
  • Retirement Support A voluntary provident fund is available alongside participation in the national Social Security system and access to an employee credit cooperative for savings and loans. Statutory protections such as compensation coverage for work-related injury or illness are also highlighted.
  • Parental & Family Support Leave and welfare supports cover compassionate leave and assistance for life events such as marriage, miscarriage, bereavement, and inpatient care. Stated provisions indicate attention to family needs that align with, and in places go beyond, standard local practice.

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The Company
HQ: Phayathai, Bangkok
4,005 Employees
Year Founded: 1990

What We Do

Advanced Info Service Public Company Limited (AIS) is the 5G Digital Service Provider with the most spectra to provide service, totalling 1420MHz . The company has the most subscribers in Thailand, counting over 45.7 million in September 2022. AIS is ready to power Thailand with 5G technology which currently covers 77 provinces through 3 core businesses: mobile phones, high-speed home broadband through AIS Fibre, and Digital Services in 5 aspects of video, the Cloud, digital payments, the Internet of Things (IoT) and services provided jointly with partners. The company is also expanding into AIS eSports and AIS Insurance Service. All of this is to proceed with the vision of becoming a Cognitive Tech-Co, to support a robust digital infrastructure for the country, boost the industrial sector’s competitive potential and upgrade quality of life for all Thais.

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