Customer Lifecycle Management- Intern(ENG)

Posted 9 Days Ago
Be an Early Applicant
Madrid, Comunidad de Madrid, ESP
In-Office
600-600 Annually
Internship
Automotive • On-Demand • Sharing Economy • Transportation
The Role
Six-month Customer Lifecycle Management internship supporting acquisition, activation, engagement, retention, and loyalty initiatives. Responsibilities include analyzing customer and campaign data, monitoring city-level performance, optimizing automated journeys in Salesforce Marketing Cloud, personalizing CRM campaigns, identifying growth opportunities, and translating business requirements into CRM solutions. The role collaborates with marketing, analytics, product, and international teams in an on-site, fast-paced environment.
Summary Generated by Built In

Created in 2016, Free2move 🚀 simplifies mobility by offering a wide range of services to meet everyone's 🚘 travel and mobility needs.

With Free2move, you can rent a city car for shopping, book a car for your stay in Italy 🏖️, or reserve a car park for a weekend in Paris — all in one click through our web and mobile platforms! 📲

Born from the merger of the Stellantis Group 🚗 and the start-up TravelCar, Free2move has rapidly established itself as a key player in the mobility industry, thanks to its agility, innovation and entrepreneurial spirit. 🚀

Today, Free2move is the #1 mobility reflex for more than 6 million users 👑. We operate in 170+ countries across 5 continents 🌎, in 30 languages and 26 currencies. More than 5,000 partners trust us, with several hundred thousand vehicles available worldwide.

If you want to join a team of 650+ experts 🏆 and contribute to bold international projects, you're in the right place! 🎯

You will evolve in an ultra-dynamic, innovative, agile and international environment, working alongside talented ❤️ teams with multidisciplinary skills, at the crossroads of the digital ecosystem and the fast-changing automotive sector.

💺 JOIN US!
💯 It's exciting, you'll see! 🔥
Our environment:
  • International B2C environment within the Carsharing business.

  • Customer Lifecycle Management (CLM) team working at the intersection of Marketing, Data and Customer Experience.

  • Close collaboration with Marketing Analytics, Product, local markets and cross-functional teams.

  • Fast-paced, data-driven environment focused on customer engagement, retention and business growth.

  • Opportunity to work with Salesforce Marketing Cloud (SFMC) and contribute to customer journeys across different markets.

Your next missions:
  • Support the end-to-end customer lifecycle, from acquisition and activation to engagement, retention and loyalty.

  • Analyze customer data and campaign performance to identify growth opportunities and friction points.

  • Support the creation, optimization and monitoring of automated customer journeys using Salesforce Marketing Cloud.

  • Contribute to initiatives aimed at increasing Monthly Driving Users (MDU) and customer engagement.

  • Monitor campaign performance at city level and identify opportunities for local optimization.

  • Support the personalization of CRM campaigns to improve engagement and reduce unsubscribe rates.

  • Conduct deep dives into active customer journeys and propose improvements based on data and insights.

  • Collaborate with cross-functional teams to translate business requirements into effective CRM solutions.

  • Support ad-hoc CRM requests and ensure timely delivery of operational activities.

Technical & Hard Skills:
  • Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, CRM, Digital Marketing or a related field.

  • Strong analytical and problem-solving skills.

  • Good understanding of CRM and customer lifecycle management principles.

  • Strong interest in data-driven marketing, customer engagement and retention.

  • Comfortable working with data and extracting actionable insights.

  • Good knowledge of Excel; experience with data visualization or analytics tools is a plus.

  • Interest in marketing automation and CRM platforms.

  • Experience with Salesforce Marketing Cloud (SFMC) is a strong plus.

  • Ability to understand business requirements and translate them into actionable solutions.

  • Strong written and verbal English communication skills.

  • Previous experience in CRM, marketing, analytics or a related field is a plus.

Soft Skills:
  • Analytical and data-driven mindset.

  • Curious and eager to learn.

  • Proactive and solution-oriented.

  • Strong attention to detail and commitment to quality.

  • Organized and able to manage multiple priorities.

  • Comfortable working in a fast-paced and international environment.

  • Strong communication and collaboration skills.

  • Able to work effectively with cross-functional teams.

  • Autonomous while being comfortable working under the guidance of senior team members.

  • Customer-oriented mindset with a strong interest in improving the user experience.

🎁 WHAT WE OFFER

Working at Free2move means joining a tribe where performance goes hand in hand with a great team spirit. It is also:

  • 🥇 The opportunity to revolutionize mobility with us!

  • 📊 Hands-on experience in CRM, customer lifecycle management and data-driven marketing.

  • 📈 A unique learning experience with real growth opportunities.

  • 💪🏼 Strong collaboration across multidisciplinary and international teams.

  • 🌍 Exposure to impactful international projects.

  • 🚀 The opportunity to work with Salesforce Marketing Cloud and real customer journeys.

  • 🎉 Team-building events and a vibrant company culture.

  • 🤝 A structured onboarding program to help you succeed from day one.

...and much more!

Job type:

  • 6-month paid internship

Location:

📍 INTERNSHIP DETAILS

  • Starting Date: ASAP

  • Working Hours: 40 hours per week

  • Working Mode: On-site

💰 PACKAGE

  • €600 Gross monthly remuneration

👀 Don't hesitate to apply in English!

Skills Required

  • Currently pursuing or recently completed a degree in Marketing, Business, Data Analytics, CRM, Digital Marketing, or a related field
  • Strong analytical and problem-solving skills
  • Good understanding of CRM and customer lifecycle management principles
  • Strong interest in data-driven marketing, customer engagement, and retention
  • Comfort working with data and extracting actionable insights
  • Good knowledge of Excel
  • Ability to understand business requirements and translate them into actionable solutions
  • Strong written and verbal English communication skills
  • Analytical and data-driven mindset
  • Curiosity and eagerness to learn
  • Proactive and solution-oriented approach
  • Strong attention to detail and commitment to quality
  • Organizational skills and ability to manage multiple priorities
  • Strong communication and collaboration skills
  • Ability to work effectively with cross-functional teams
  • Customer-oriented mindset and interest in improving user experience
  • Experience with Salesforce Marketing Cloud
  • Experience with data visualization or analytics tools
  • Previous experience in CRM, marketing, analytics, or a related field
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The Company
650 Employees
Year Founded: 2016

What We Do

Free2move is a global mobility platform and Stellantis Group company headquartered in Paris, France. It serves individuals and businesses through car-sharing, car rental, car subscriptions, parking reservations, charging services, and long-term rental. Operating in more than 170 countries, it uses data and technology to support flexible travel and mobility needs for private and professional customers worldwide, ranging from one minute to several months.

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