The Role
Leads complex B2B and B2C marketing technology implementations, translating customer and business requirements into scalable journey orchestration, personalization, experimentation, and automation solutions. Develops technical designs, APIs, data structures, testing deliverables, and optimization strategies while consulting with executive stakeholders and collaborating with Product, Engineering, sales, and delivery teams. Supports risk management, roadmap feedback, mentoring, and reusable implementation practices.
Summary Generated by Built In
Position Overview
The Customer Journeys Consultant leads complex B2C and B2B marketing technology implementations, combining hands-on customer journey expertise with technical consulting to deliver scalable solutions and measurable customer engagement outcomes. The role works with enterprise marketing platforms, including Adobe Journey Optimizer (AJO), Adobe Campaign, Marketo, Adobe Target, and comparable solutions.
This consultant translates business and customer experience goals into marketing automation, personalization, experimentation, and optimization strategies. Working across client stakeholders, Product, Engineering, and delivery teams, the role guides technical decisions, supports high-quality implementation and testing, and contributes to knowledge sharing and repeatable delivery practices.
Location: Remote - United States
Please note this is a contract role.
Key Responsibilities
Customer Journey Solutions & Technical Delivery
Required Skills & Experience
Marketing Technology & Journey Orchestration
Preferred Skills & Experience
Role Expectations
The Customer Journeys Consultant leads complex B2C and B2B marketing technology implementations, combining hands-on customer journey expertise with technical consulting to deliver scalable solutions and measurable customer engagement outcomes. The role works with enterprise marketing platforms, including Adobe Journey Optimizer (AJO), Adobe Campaign, Marketo, Adobe Target, and comparable solutions.
This consultant translates business and customer experience goals into marketing automation, personalization, experimentation, and optimization strategies. Working across client stakeholders, Product, Engineering, and delivery teams, the role guides technical decisions, supports high-quality implementation and testing, and contributes to knowledge sharing and repeatable delivery practices.
Location: Remote - United States
Please note this is a contract role.
Key Responsibilities
- Lead and implement B2C and B2B marketing automation and customer journey solutions using enterprise marketing platforms, including Adobe Journey Optimizer, Marketo, Adobe Campaign, and Adobe Target.
- Translate customer needs and business requirements into scalable solution designs, considering architecture standards, feasibility, and total cost of ownership.
- Develop technical deliverables and participate in unit and peer testing, including test plans, test cases, and test scripts.
- Drive segmentation, personalization, experimentation, and marketing optimization strategies that improve engagement, conversion, and marketing performance.
- Provide proactive, prescriptive guidance grounded in industry knowledge, best practices, and customer experience goals.
- Collaborate with cross-functional teams to align marketing strategy, solution design, data, and platform implementation.
- Partner with Product and Engineering to communicate platform feedback, advocate for customer needs, and inform product enhancements and roadmaps.
- Support executive readouts, escalation management, and proactive delivery risk identification and mitigation.
- Work with sales and internal teams to explore solutions, address evolving customer needs, and support account growth.
- Mentor team members and contribute to reusable frameworks, accelerators, and delivery practices; use approved Adobe AI technologies to enhance customer experiences.
Required Skills & Experience
- Hands-on experience with B2C and B2B marketing technologies such as Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, or comparable enterprise platforms.
- Strong knowledge of personalization, segmentation, A/B and multivariate experimentation, and data-driven optimization.
- Understanding of the digital marketing ecosystem, including CDPs, DMPs, paid media, identity management, marketing automation, data collection, and applicable privacy laws.
- Proficiency in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.
- Experience setting up API connections and using Postman, PostBuster, or similar tools.
- Ability to translate business goals and requirements into scalable marketing architectures, data structures, KPIs, and clear technical designs.
- Strong consulting and executive stakeholder engagement skills, with the ability to offer proactive, actionable recommendations.
- Excellent communication, problem-solving, and cross-functional collaboration skills, including the ability to navigate ambiguity.
- Experience partnering with Product and Engineering on roadmap input, enhancements, or go-to-market initiatives.
- Ability to learn and adapt as marketing technologies and AI capabilities evolve.
Preferred Skills & Experience
- Hands-on experience with Adobe customer journey solutions, particularly Adobe Journey Optimizer, Marketo, Adobe Campaign, or Adobe Target.
- Experience leading multi-workstream marketing technology or customer experience programs.
- Background in customer journey design, lifecycle marketing, or marketing analytics.
- Certifications in Adobe Experience Cloud applications or comparable platforms.
Role Expectations
- Provide technical leadership and customer-facing consulting across complex B2C and B2B journey implementations.
- Deliver clear solution designs, unit-tested outputs, and effective stakeholder communications; collaborate across product, engineering, sales, and delivery teams; proactively address risks; and mentor others while improving repeatable implementation practices.
Skills Required
- Hands-on experience with enterprise marketing technologies such as Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, or HubSpot
- Knowledge of personalization, segmentation, A/B testing, multivariate experimentation, and data-driven optimization
- Understanding of CDPs, DMPs, paid media, identity management, marketing automation, data collection, and applicable privacy laws
- Proficiency in HTML, SQL, scripting, data modeling, campaign logic, and workflow orchestration
- Experience setting up API connections and using Postman, PostBuster, or similar tools
- Ability to translate business requirements into scalable marketing architectures, data structures, KPIs, and technical designs
- Strong consulting and executive stakeholder engagement skills
- Excellent communication, problem-solving, and cross-functional collaboration skills
- Experience partnering with Product and Engineering on roadmaps, enhancements, or go-to-market initiatives
- Ability to learn and adapt as marketing technologies and AI capabilities evolve
- Hands-on experience with Adobe customer journey solutions, particularly Adobe Journey Optimizer, Marketo, Adobe Campaign, or Adobe Target
- Experience leading multi-workstream marketing technology or customer experience programs
- Background in customer journey design, lifecycle marketing, or marketing analytics
- Certifications in Adobe Experience Cloud applications or comparable platforms
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The Company
What We Do
Blue Acorn iCi is an e-commerce consulting firm that helps online retailers increase sales, profitability, and ROI.
