Change the world. Love your job.
Texas Instruments (TI) is seeking a full-time Customer Intelligence Analyst in Dallas, Texas. The Customer Intelligence Analyst (CIA) translates business objectives and/or trends in behavioral, firmographic, and purchase data into account-based omnichannel marketing programs that will drive revenue growth with our mass market customer base.
Responsibilities include:
Collect, organize, and connect data sources to define ideal account profiles and build them into target audience segments via a customer data platform.
Query and analyze large volumes of behavioral and firmographic data from engineers engaging with TI to identify business opportunities, define KPIs, analyze performance, and report out on success to key stakeholders.
Leverage deep understanding of hardware and design engineers to define messaging that is succinct and direct enough to be used in advertising channels but still resonates with the engineer's core design challenges.
Configure and deploy experiences in personalization platforms and email platforms that will sell more TI semiconductor content into key customer designs.
Scale account-based marketing programs into paid channels for prospecting and remarketing efforts to prospect and re-engage target engineers.
Evaluate semiconductor competitors and other industry marketing technology and strategies to innovate and adapt TI’s approach to digital selling.
Minimum requirements:
- Master’s degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 5 years of experience in the semiconductor industry with experience selling to engineers directly or digitally and 5 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts. OR
Bachelor’s degree in degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field and 7 years of experience in semiconductor technology, the customer design process, and customer end-applications. 2 years of experience to include: deploying programs in marketing channel technologies for email; and leveraging large volumes of customer data to define strategies and launch marketing programs that have proven to grow revenue in key engineering accounts.
About Us
- Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
- We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
- Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here
Skills Required
- Master's degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field
- 5 years of experience in the semiconductor industry with experience selling to engineers directly or digitally
- 5 years of experience in semiconductor technology, the customer design process, and customer end-applications
- 2 years of experience deploying programs in marketing channel technologies for email
- 2 years of experience leveraging large volumes of customer data to define strategies and launch marketing programs that grow revenue in key engineering accounts
- OR Bachelor's degree in business administration, marketing, management information systems, electrical and electronic engineering, or related field with 7 years of relevant semiconductor experience
Texas Instruments Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Texas Instruments and has not been reviewed or approved by Texas Instruments.
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Strong & Reliable Incentives — Profit sharing and annual bonuses are portrayed as a meaningful, formula-linked upside that can materially lift total earnings in strong years. An employee stock purchase plan with a discount further reinforces recurring, wealth-building incentives.
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Retirement Support — A 401(k) match is described as a stable core benefit, with some references to additional legacy employer contributions and even pension-like elements for certain cohorts. This framing positions long-term savings support as a notable part of the overall rewards package.
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Healthcare Strength — Medical coverage is depicted as broadly comprehensive, with preventive care and access to HSA/FSA features cited as value-adds. Company-seeded HSA contributions are repeatedly characterized as an important offset to the plan design for those enrolled.
Texas Instruments Insights
What We Do
Texas Instruments develops semiconductor and computer technology for cellular handsets, digital signal processors and analog semiconductors. Texas Instruments has been making progress possible for decades. We are a global semiconductor company that designs, manufactures, tests and sells analog and embedded processing chips. Our more than 80,000 products help over 100,000 customers efficiently manage power, accurately sense and transmit data and provide the core control or processing in their designs, going into markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. Our passion to create a better world by making electronics more affordable through semiconductors is alive today as each generation of innovation builds upon the last to make our technology smaller, more efficient, more reliable and more affordable – opening new markets and making it possible for semiconductors to go into electronics everywhere. We think of this as Engineering Progress. It’s what we do and have been doing for decades. Learn more https://news.ti.com/index.cfm
