The Role
Own end-to-end performance marketing for a portfolio of game studios: plan, launch and optimise paid acquisition, set up ad networks, run launch and lifecycle programs, onboard studios to Immutable Audience, manage budgets, track performance, and build repeatable growth playbooks.
Summary Generated by Built In
About Us 🚀
Immutable is the world’s fastest-growing game platform, built to power the next generation of games. We aim to drive the next evolution of gaming, combining performance, digital ownership and cutting-edge technology to help games grow and succeed. At the intersection of AI-driven analytics, high-performance growth tools, and seamless digital ownership, our technology helps studios attract, engage, and scale player communities.
Founded in 2018, Immutable is one of Australia’s fastest companies to reach unicorn status, raising more than AUD $400M+ with a valuation of AUD $3.5B. Today, more than 700 games are building on Immutable, and industry leaders like Ubisoft have chosen us as their partner for the future of gaming.
Over 6 million players use Immutable Passport, our unified identity enabling frictionless cross-game experiences, and our Immutable Audience platform has become the fastest-growing SaaS product line in our history. We're scaling rapidly, backed by a global team of creators, engineers, and gamers united by one mission: to build the most valuable growth layer in gaming and redefine how games launch, scale, and succeed. 🚀
Imagine helping fifteen to thirty games find their players in a single year. As a Customer Growth Lead at Immutable, you'll partner with a portfolio of game studios as their trusted growth advisor, guiding each one from first announcement through a successful launch and beyond.
You'll bring hands-on performance marketing expertise to studios that have poured years into their games, and you'll help them reach the audience they've worked so hard for. Some are small teams launching their very first title. Others have experienced growth teams ready to go deep. Every week brings new games, new founders and new challenges worth solving.
Our Audience platform is new, ambitious and moving quickly, and you'll have a real hand in shaping it. The insights you gather from your studios will feed directly into what our product team builds next.
If you love games, love growth and want to see your work show up in launch after launch, we'd love to hear from you. Gaming experience is a wonderful bonus, and if your growth craft was built in adtech, e-commerce or retail, we'd still be excited to talk.
You'll Be Empowered To 🎮
- Partner with a portfolio of game studios as their go-to growth advisor, from reveal to launch day and beyond
- Plan, run and optimize paid acquisition campaigns across the channels that matter most for each game
- Build launch plans that bring paid, creators, organic and lifecycle together into one clear strategy
- Design email and lifecycle journeys that turn wishlists into players and players into lasting fans
- Welcome studios onto Immutable Audience and help them see real value from day one
- Share what you learn with our product team and help shape a platform that's still being built
- Bring AI and automation into your daily work so every studio gets more of your time and insight
We'd Love You To Bring 🤝
- Hands-on experience running and optimizing paid campaigns, with a track record of owning the results
- Depth in at least one major paid channel and a working knowledge of others
- Experience building email, CRM or lifecycle programs that keep users engaged and coming back
- Confidence making thoughtful budget decisions guided by data
- A talent for building trust with founders and turning insights into clear, practical advice
- Curiosity about AI and a habit of using it to improve how you work
- A love of games, or a real desire to bring your growth skills into gaming
Bonus Points For ✅
- Gaming industry or games UA background.
- Experience across adtech, e-commerce or retail growth at pace.
We are proud of the benefits that we offer for all of our employees globally.
Here is a snapshot 😊
Attracting the best global talent
💸 We commit to paying globally competitive base salaries and contributions to a long-term fund
📊 Sharing our products' success through Employee Stock Options ESOP
🌟 Our flexible working model blends the best of both worlds: Sydney-based employees enjoy hybrid 3 days a week in our vibrant head office, while remote team members can work from home or utilise access to global office hubs via a WeWork All-Access pass
🥘 Lunch is ordered fresh every day in our friendly office in Sydney CBD
🎉 Quarterly End of Cycle Celebration Awards and Dinner
💻 USD $500 WFH allowance to set up your home office
☎️ USD $600 per annum to put toward your internet and phone usage.
🥳 USD $75 per quarter for remote employees to celebrate with local team members
⛑️ We also support our US Employees with Medical and 401K Insurance
🚘 Our Australian Employees can avail of Novated Leasing, save money by paying for your car using pre & post-tax dollars
Levelling up your growth
🌱 We offer up to USD $1,350 per annum for any classes, courses or events to support your growth and development
📚 Enjoy access to free online courses via Udemy
Helping you thrive
💆🏽♀️ Enjoy USD $800 per year to put toward your health and wellbeing
🤗 Get 24/7 access to unlimited counselling for you and your family when you need it through our EAP Service
🎁 Monthly subsidy and discounted rate with ClassPass, including a 1-year free membership to Breethe
Leave when you need it the most:
👨👧👦 New parents receive 12 weeks of paid leave in our gender-neutral offer. The birthing parent also gets an additional 6 weeks of leave for rest and recovery leading up to and after birth. We also offer Miscarriage Leave and extra leave for IVF treatments
🌟 Enjoy 2 additional paid annual leave days at the end of the year
🎂 Birthday you get a paid day off
Additional Information:
Immutable is committed to building and fostering an inclusive, diverse workplace. We believe in incorporating everyone's perspectives and experiences as this has been a significant driver of our success so far.
We are a 2026 Circle Back Initiative Employer. This means a human reviews every application and we commit to responding to every applicant.
*A note to recruitment agencies: Our internal team has this role covered, so there is no need to reach out - We don't accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes. Thank you!
Join us in shaping the future of gaming!
Skills Required
- Hands-on performance and paid marketing experience (ran and optimised campaigns, owned KPIs)
- Practical experience setting up and optimising ad networks or user acquisition channels
- End-to-end growth craft across paid, lifecycle, email and launch programs
- Experience owning a budget and making data-led allocation and optimisation decisions
- Lifecycle and retention marketing experience across email and CRM
- Fluency with martech tooling and onboarding customers onto growth products
- High autonomy, ownership and strong communication/influence skills
- Comfort using AI daily for copy, creative, reporting and optimisation
- Gaming industry or games UA background
- Experience across adtech, e-commerce or retail growth at pace
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The Company
What We Do
Immutable is scaling the world’s digital assets. Immutable X is the first scaling solution for NFTs which doesn’t compromise the security or decentralization of the world’s leading public blockchain, Ethereum.
