Customer Data Platform (CDP) Analyst

Job Description
Our Performance Marketing Team is dedicated to crafting personalized and engaging omni-channel marketing experiences that drive customer engagement and satisfaction. By leveraging advanced platforms like Salesforce Marketing Cloud and Customer Data Platform (CDP), we design and execute seamless customer journeys across multiple touchpoints. Our team collaborates closely with cross-functional partners to ensure that every interaction is meaningful and aligned with our business objectives, ultimately enhancing the overall customer experience.
As a Customer Data Platform Analyst on the Performance Marketing team, you will be at the forefront of optimizing our Customer Data Platform (CDP) and Salesforce Marketing Cloud capabilities. You will focus on building and testing channel audiences, ensuring seamless operations, and enhancing audience engagement. Your work will directly contribute to our team's success and the firm's objectives.
Job Responsibilities:

• Build, test, and deploy channel audiences, ensuring smooth and effective channel execution.
• Design and implement customer segments within the Customer Data Platform (CDP), aligning with business objectives and marketing goals.
• Refine and optimize Customer Data Platform (CDP) functionality for enhanced performance and efficiency.
• Implement data governance policies to ensure data accuracy, completeness, and compliance.
• Collaborate with cross-functional teams, including marketing, IT, and data engineering, to align data strategies with business objectives.
• Identify and resolve data quality and segmentation issues to maintain a reliable data infrastructure.
• Develop comprehensive technical and functional documentation, including best practices and user guides.

Required qualifications, capabilities, and skills:

• Bachelor's degree in Data Science, Business Analytics, Computer Science, or a related field.
• Experience with Salesforce Marketing Cloud and Customer Data Platform (CDP) is essential.
• Strong analytical and problem-solving skills with attention to detail.
• Proficiency in data analysis tools and languages such as SQL, Python, or R is required.
• You understand data structures and have adept query construction skills.
• Familiarity with data privacy regulations and best practices is important.
• Excellent communication and collaboration skills.
• Adaptable to evolving technologies and industry trends.

Preferred Qualifications, Capabilities, and Skills:

• Experience in developing and implementing data governance policies.
• Knowledge of industry trends in data management and marketing technologies.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.