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PT Bank Amar Indonesia Tbk is a participant in LPS guarantee, licensed and supervised by OJK.
The Role
Drive customer data strategy, lifecycle analytics, funnel optimization, and marketing intelligence. Build and maintain MarTech infrastructure, automated data pipelines, cloud data models, and real-time BI dashboards integrating digital advertising, CRM, telesales, retention, and affiliate data. Establish tracking standards, attribution and incrementality frameworks, and identify user journey improvements to reduce acquisition costs and increase conversion and retention. Partner cross-functionally with technology teams, agencies, affiliate managers, and telesales leaders.
Summary Generated by Built In
Responsibilities:
- Driving customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization to fuel growth and retention.
- Architect, scale, and maintain the enterprise digital MarTech stack (CDPs, Server-Side GTM, AppsFlyer/MMPs, Tag Management, and Webhooks) across all app, web, and paid channels.
- Design and deploy automated data pipelines merging high-volume digital ad data (cost, impressions, clicks) with downstream business databases (Telesales CRM, CRP retention databases, and Affiliate portals).
- Enforce robust tracking standards-including first-party cookies, dynamic UTM taxonomies, event-naming conventions, and fraud-prevention protocols-across internal campaigns, affiliates, and external agencies.
- Eliminate manual reporting workflows by engineering centralized data models within cloud warehouses (BigQuery, Snowflake), serving as the single source of truth for marketing operations.
- Build and maintain automated, real-time BI dashboards (Looker, Tableau, Power BI) tracking end-to-end funnel metrics-from ad impression to Telesales conversion, CRP repeat loan/purchase, and Affiliate payout.
- Develop multi-touch attribution (MTA) and incrementality frameworks to measure true digital ROI, monitor affiliate traffic quality, and accelerate digital-lead-to-telesales conversion speed.
- Analyze digital user journeys to identify drop-off points across all placements, providing technical optimization insights that reduce CAC and improve overall funnel conversion.
Requirements:
- Education: Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field.
- Experience: 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations with exposure to both digital and offline/partner channels.
- Data & Technical Skills:
- Advanced SQL proficiency (BigQuery, Snowflake, PostgreSQL) for joining complex online ad data with offline CRM/Telesales databases.
- Expertise in Bl tools (Looker, Tableau, Power BI) and advanced modeling in Excel/Google Sheets.
- Deep knowledge of Google Tag Manager (including Server-Side GTM), CDPs (Segment, RudderStack, etc.), and Webhooks/APls. - Domain Knowledge:
- Digital Channels: Hands-on understanding of major ad platforms (Google Ads, Meta Ads, TikTok, Ad Partner and Programmatic).
- Telesales & CRM: Familiarity with telephony/dialer integrations, CRM, (Moengage), and retention/loyalty tracking mechanics (Tada, Xoxoday).
- Affiliates & Agencies: Solid understanding of affiliate tracking platforms (HasOffers/Tune, Impact, Everflow, CJ), postback URLs, conversion pixel integration, and agency reporting standards. - Soft Skills: Excellent cross-functional communicator capable of aligning technical data workflows between internal tech teams, media agencies, affiliate managers, and telesales leaders.
Bonus point if:
- Experience implementing multi-touch attribution (MTA) or Marketing Mix Modeling (MMM).
- Having certifications on digital marketing trainings / bootcamp / other similar relevant professional or expertise recognitions.
- Agency, F-commerce, banking or financial services knowledge or experience is a plus.
Skills Required
- Bachelor's or Master's degree in Computer Science, Data Analytics, Information Systems, Statistics, or a related quantitative field
- 6+ years of experience in Marketing Analytics, MarTech, or Revenue Operations
- Experience with both digital and offline or partner channels
- Advanced SQL proficiency, including BigQuery, Snowflake, or PostgreSQL
- Expertise with BI tools such as Looker, Tableau, or Power BI
- Advanced modeling skills in Excel or Google Sheets
- Deep knowledge of Google Tag Manager, including Server-Side GTM
- Experience with customer data platforms such as Segment or RudderStack
- Experience with Webhooks and APIs
- Hands-on understanding of Google Ads, Meta Ads, TikTok, ad partners, and programmatic channels
- Familiarity with telephony or dialer integrations, CRM, MoEngage, and retention or loyalty tracking
- Understanding of affiliate tracking platforms, postback URLs, conversion pixels, and agency reporting standards
- Excellent cross-functional communication skills
- Experience implementing multi-touch attribution or Marketing Mix Modeling
- Digital marketing training or professional certifications
- Agency, F-commerce, banking, or financial services experience
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The Company
What We Do
Amar Bank is transforming banking for the digital era since 2014. We're all about supporting small businesses and those who don't have access to conventional banks. Our AI and cloud technology hooks you up with personalized ways to save, pay, and handle your finances. Meet our star player: Tunaiku! As of 2023, Tunaiku has served more than 14 million loan applicants, enabling those who are in need to access over IDR 9 trillion loans. At Amar Bank, we aim to make a meaningful impact on the lives of our customers. Get ready to level up with our epic innovations! PT Bank Amar Indonesia Tbk is a participant in LPS guarantee, licensed and supervised by OJK.
