The Role
Own Ireland market P&L and lead direct and distributor channels to drive visibility, sales, margin and share. Develop and implement market and customer strategies, manage NI direct customers and ROI distributor partners, lead negotiations and JBPs, set distributor KPIs, and align cross-functional teams to deliver availability, distribution, forecasting and trade spend targets.
Summary Generated by Built In
Great People Work Here
In Twinings UK&I we’ve come a long way since Twinings began in 1706, and we’re excited that we are now a leading brand in both hot and cold Wellbeing drinks, empowering millions of consumers to get the most out of life. We’ve created an organisation designed to be in flow, where everyone has a pivotal role to play, and an experience that enables you to get the most out of life at Twinings and thrive.
Key Responsibilities
Manage Ireland end-to-end, leading NI direct customers, ROI distributor partners and Tesco ROI to deliver profitable growth, strong execution and insight-led customer strategies. Develop and implement comprehensive business plans which will accelerate our wellbeing visibility and value growth across Ireland (NI / ROI) portfolio and tailored activation plans to enable us to become a leading brand in wellbeing drinks. You will unlock break-through growth potential and visibility in wellbeing visibility with strong customer relationships, making Twinings the trusted and leading well-being drinks brand. You will increase visibility and recognition as a wellbeing brand, sales, profit and share growth.
- Market Ownership: Lead Ireland as its own market; align strategy across direct and indirect models
- Customer Leadership: Own NI relationships and Tesco ROI; drive JBPs, negotiations and growth plans
- Distributor Management: Set clear KPIs, governance and cadence to deliver ROI performance via partners
- Excellence: Deliver availability, distribution and visibility across store and online
- Commercial Delivery: Own forecasts, budgets and trade spend; deliver revenue and margin targets
- Insight-Led Growth: Translate market and shopper data into clear actions and opportunities
- Cross-Functional Alignment: Orchestrate category, supply and marketing to land plans in market
- Full P&L responsibility for Ireland (sales, margin, agreed trade investment)
- Direct ownership: NI customers + Tesco ROI
- Indirect ownership: ROI distributor model (performance via influence/governance)
- Accountable for execution across all routes to market
Skills, Knowledge and Expertise
- Strong FMCG account management (grocery multiples NI & ROI)
- Proven P&L ownership and commercial decision-making
- Experience managing or influencing distributor models
- High analytical capability; translates data into action
- Strong stakeholder influence (internal + external)
- Track record of new business success
We’re looking for a strategic thinker with hands-on execution capability, bringing together the appetite to not only ‘dream it’, but also demonstrate high accountability to ‘own it’ through a sleeves up, hands on approach. Your entrepreneurial mindset and results-driven approach tap into our third value, you strive for greatness in all that you do, and ‘win it.’
Benefits
- Yearly bonus based on personal contribution and financial performance
- Flexible working options
- 25 days holiday plus 8 bank holidays and the option to buy and sell holidays
- Onsite Gym and Wellbeing Centre
- Perkbox – employee discount scheme with discounts online, in high street stores, cinema, holidays, restaurants and many more
- Pension scheme with your contributions matched for up to 10% of your salary
- Cycle to work scheme
- SimplyHealth Cash plan
- Onsite Staff shop and online staff discounts
- Electric Car Scheme
- Access to LinkedIn Learning
- Access to ABF Networking, connect, collaborate, and grow across the ABF Group.
- Four week Digital Nomad
- Opportunity for a variety of marketing leading development opportunities
- 2 recharge days a year to pause and get back on top and thriving
- Birthday day off
- Inspiring connection events in line with our exciting wellbeing vision
About
Twinings has become one of the world’s most renowned tea companies over its 300-year history because we never stop learning, never stop experimenting and never stop inventing. We take pride in our tea from bud to cup and have been working with some of our tea estates around the world since the early 18th Century. More than 300 years later, the love of tea is still here - and so are we! We still sell tea from Thomas’s shop, and we still work hard to bring the most innovative new blends to tea lovers around the world. Now, we have over 500 varieties and our teas are cherished all over the world. Our expert master blenders taste more than 3,000 cups of tea every week. So you can be sure the next cup you taste will be every bit as good as the one yesterday or the day before. Our approach to Diversity, Equity & InclusionAt TwiningsOvo, we believe in the power of diversity to drive innovation and meaningful work. We are committed to building a workplace where people from all backgrounds, identities, and experiences feel safe, valued, have a sense of belonging and are empowered to thrive. Inclusion is more than a goal, it’s how we work together every day. As an equal opportunity employer, we prohibit any unlawful discrimination against an applicant on the basis of their ethnicity, colour, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, neurodiversity, age, socioeconomic background or any other status protected by law and are committed to promoting diversity across our workplace.Applicants may be entitled to reasonable adjustments under the terms of the Equality Act. A reasonable adjustment is a change in the way things are typically done which will ensure an equal employment opportunity. Please inform our Talent Acquisition or HR Shared Services team if you need any assistance completing your application or to otherwise participate in the application process.
Skills Required
- Strong FMCG account management (grocery multiples NI & ROI)
- Proven P&L ownership and commercial decision-making
- Experience managing or influencing distributor models
- High analytical capability; translates data into action
- Strong stakeholder influence (internal + external)
- Track record of new business success
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The Company
What We Do
Twinings Ovaltine is a wellbeing drinks business, headquartered in the UK, known for its international brands Twinings and Ovaltine. The company has a rich heritage and a forward-looking approach, operating manufacturing sites globally and creating brands that people love.
