Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Share insights with the marketing team and throughout the organization and foster a collaborative learning environment
- Perform ongoing paid keyword discovery, expansion and optimization
- Build out tests to prove out hypotheses and recommend performance optimizations along with best practices
- Take a data driven approach to managing campaigns and derive insights on strategy and performance
- Communicate weekly updates, progress reports, timelines, and results
- Develop forecasts and budgets for paid social and other media channels
Requirements:
- 5+ years’ experience in growth role or growth-related role
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels
- Proven track of success growing user bases, optimizing funnels, and understanding how to measure and maximize products
- Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics
- You are hands on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas
- You’re a self-starter who is comfortable in a fast-paced ‘startup’ environment
You’ll love eMeals if:
- You do things right and do the right things
- You value, respect and work well with others
- You focus on growth and measurement
- You continuously improve and learn
- You take initiative and own your responsibilities
- You listen to the customer
- You make room for work and life
- You keep things simple
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What We Do
eMeals is America's leading provider of curated meal plans connecting consumers and food brands to the online pickup and delivery services of Walmart, Amazon, Kroger, Albertsons, Safeway, HEB and the retailers served by Instacart and Shipt. Subscribers have access to 15 food style meal plans, each with new weekly dinner ideas. Based on the selected meal choices, the eMeals app automatically generates a grocery list that can be shopped in-store or, with a click, sent for pickup or delivery by one of the integrated grocery retailers. eMeals is a high growth, privately owned company that has helped over a million families relieve the daily stress of putting healthy home-cooked meals on the table quickly, easily and affordably.
