Project Role Description : Design, build and configure applications to meet business process and application requirements.
Must have skills : Adobe Journey Optimizer
Good to have skills : NA
Minimum 5 year(s) of experience is required
Educational Qualification : 15 years full time education
Summary:
* The ideal candidate will have strong hands-on experience in designing, configuring, and optimizing customer journeys, working with event-based and segment-based triggers, and collaborating cross-functionally to ensure seamless activation across digital channels.
* A typical day involves collaborating with team members to understand project needs, developing innovative solutions, and ensuring that applications are optimized for performance and user experience.
* This role requires a strong understanding of the Adobe Experience Platform (AEP) ecosystem, especially Real-Time CDP, segments, and schema/XDM constructs, along with a keen eye for journey orchestration best practices.
Roles & Responsibilities:
* Design and implement multi-step, personalized journeys using Adobe Journey Optimizer
* Collaborate with AEP specialists to ensure correct data ingestion, identity stitching, and profile activation
* Integrate AJO journeys with channels like Email, Push, SMS, and In-App Messaging using Adobe or third-party connectors
* Create and manage journey versions, test logic paths, and perform QA/UAT of journey outcomes
* Optimize journeys using performance insights and business KPIs
* Work with stakeholders to translate marketing and business goals into Automated journeys
* Support integration with Offer Decisioning, where applicable
* Maintain journey documentation, technical flowcharts, and user guides
* Collaborate with cross-functional teams (analytics, content, development) to ensure end-to-end delivery
* Expected to perform independently and become an SME.
* Contribute in providing solutions to work related problems.
* Engage in continuous learning to stay updated with the latest technologies and best practices.
Professional & Technical Skills:
* Experience in digital marketing / marketing automation
* Strong understanding of AEP schemas, datasets, audiences, and RTCP
* Experience working with event-triggered and segment-triggered journeys
* Familiarity with Adobe Experience Platform, Customer Journey Analytics (CJA) is a strong plus
* Basic understanding of Offer Decisioning, Adobe Campaign Standard is an added advantage
* Experience with channel integration (Email/SMS/Push) and testing tools
* Strong communication and documentation skills
* Experience in agile/scrum projects is preferred
* Experience with user interface design and user experience principles.
* Ability to troubleshoot and resolve application issues effectively.
* Familiarity with integration techniques and APIs.
Additional Information:
* Adobe AJO certification or AEP Business Practitioner certification
* Minimum 2+ years of hands-on experience with Adobe Journey Optimizer (AJO)15 years full time education
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com
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We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
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What We Do
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 500,000+ people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
