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The Role
The PR Manager will enhance Token Metrics' media visibility, manage relationships, draft press materials, and handle crisis communications.
Summary Generated by Built In
Token Metrics is seeking a Communications and Public Relations Manager to lead all aspects of external comms, from crafting our public messaging to securing media coverage and managing our brand reputation.
Job PurposeThe PR Manager will elevate Token Metrics’ visibility in the media and among key stakeholders. You’ll manage press relationships, craft compelling narratives, and ensure consistent brand messaging across all channels.
Key Responsibilities
- Develop and execute public relations and communications strategies.
- Build and manage media relationships, securing placements in top-tier outlets.
- Draft press releases, talking points, and media kits.
- Manage crisis communication strategies and rapid response.
- Collaborate with leadership for speaking engagements, op-eds, and thought leadership.
Required Skills and Qualifications
- 5+ years in PR, media, or strategic communications.
- Strong writing and storytelling skills.
- Experience managing media campaigns and has existing connections with crypto/blockchain publications.Deep understanding of crypto or financial services media landscape.
Preferred Qualifications
- Background in tech PR, agency, or in-house.
- Experience with product launch PR and brand reputation management.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence-based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
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The Company
What We Do
Token Metrics is a cryptocurrency investment research platform that’s driven by machine learning and artificial intelligence. The company was founded by Ian Balina in 2017 as he traded his way from $20,000 to more than $5 million, logging all his trades in a public-facing spreadsheet that drew more than a million unique visitors per month. Ian’s Moneyball-style approach to crypto investing now forms the basis of the Token Metrics platform, which now helps thousands of customers around the world profitably play the crypto markets.
