Cross Brand Merchandising Manager

Description
This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
The Cross Brand Merchandising Manager will be responsible for developing and executing merchandising strategies for GM, Chevrolet, Cadillac, Buick & GMC branded products. This role requires a blend of project management expertise, eCommerce skills, and a solid understanding of digital marketing and product promotion. The ideal candidate will work closely with cross-functional teams to optimize product development, enhance online sales performance, and build branded partnerships to elevate brands and brand fandom.

• Project Management:
  • Lead merchandising initiatives/priorities for multiple brands
  • Collaborate with brand merchandise leads, brand marketing, and vendors to coordinate product launches and promotional campaigns.
  • Manage relationships with partners to ensure quality and strategy execution. Manage licensing contracts and revenue model
• eCommerce Strategy:
  • Develop and implement effective eCommerce merchandising strategies that drive sales growth and improve customer experience.
  • Develop strategic plans for in store retail partnerships
  • Analyze online sales data and consumer behavior to refine product assortments and pricing strategies.
• Digital Experience Enhancement:
  • Optimize the online user journey by improving product presentation, including descriptions, images, and categorization.
  • Develop website for consolidated merchandise partner retailing.
  • Utilize A/B testing and customer feedback to enhance digital touchpoints and drive conversion rates.
  • Develop marketing plans support revenue growth
• Collaboration & Communication:
  • Work closely with marketing to create compelling promotional content and campaigns across digital and social media
  • Serve as the primary point of contact for merchandising ecomm inquiries and updates across departments.
  • Communicate/manage vendor and hold accountable for brand quality expectations
• Performance Monitoring:
  • Track and report on merchandising performance metrics, providing insights and recommendations for continuous improvement.
  • Stay updated on industry trends and competitor strategies to inform merchandising practices.
• People Leader:
  • Responsible for leading a team that manages royalties, merchandising, vehicle accessories, Brand Compliance, contracts and sales performance.
  • Develop team members to enhance skillset

Additional Description
Qualifications:

• Bachelor's degree required, preferred in marketing, business or other related, Masters preferred.
• Minimum of 7-10+ years of experience in advertising/marketing, merchandising, project management, or eCommerce.
• Proven performance with Ecommerce strategy is a must
• Proven experience in managing large-scale, multi-market advertising campaigns
• Strong understanding of both digital and ecommerce
• Prior leadership experience, effective communicator, and strong project management skills.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders
• Experience in cross-cultural communication and a strong understanding of global market nuances.
• Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
• Experience leading a team

Compensation:

• The expected base compensation for this role is: ( $116,100-$181,600). Actual base compensation within the identified range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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