CRO Specialist - Sweaty Betty

Posted 18 Days Ago
Be an Early Applicant
London, Greater London, England
1-3 Years Experience
Fashion • Retail • Wearables
The Role
As a CRO Specialist, you will analyze customer journeys and optimize the shopping funnel by leveraging data to enhance conversion rates. You'll collaborate with various teams to implement A/B tests, create best practice guides, and communicate results to improve user experiences.
Summary Generated by Built In

Current employees, please apply in Workday.

At Sweaty Betty, we’re more than just a global activewear and lifestyle brand for women.
We’re also a community that believes fitness is a flip-the-switch trigger for becoming the woman you want to be. Leggings and sports bras won’t change the world on their own. But with a grab-my-hand, let’s-go-for-it-now spirit, the women who wear them can.
If you want to join us on the next chapter of our adventure, you’re in the right place. This is an exciting opportunity to join us as a Conversion Optimisation Specialist as we continue our mission to empower women through fitness and beyond by being consumer obsessed and delivering content and stories that convey our market leading product in inspiring ways.

You will be pivotal in pushing boundaries to ensure we provide relevant and impactful customer experiences with your data led decisions in a fast-paced environment which are essential in helping us delivering upon our mission.

  • To be data obsessed to identify, and provide meaningful insight, on opportunities within the shopping funnel to drive conversion; looking at both quantitative and qualitative data, and able to provide relevant recommendations or strategies 
  • In alignment of our digital strategy, to own the onsite reporting of key journeys, bringing a commercial and customer focused mindset working cross functionally to understand the end to end customer journey and able to identify opportunities to improve; balancing both quick wins and longer term recommendations with incrementality at the fore
  • Working closely with the Online Trading team to understand trading performance and able to provide guidance of recommendations or levers to test to support performance
  • Continuously build upon and rollout a playbook of onsite components with best practice guides, to enable levers and tactics for the wider team to use to support trade reactions and market led activity. Providing training and support to best empower the wider team
  • Deliver a framework to scope out A/B tests and guide the wider teams testing approach; document requirements, formulate strong hypotheses and variations to test the problem statement(s) to be solved
  • Creating strong collaborative relationships and partnering closely with the wider eCommerce, Digital Product and Performance Marketing teams
  • Communicate results to wider business and own updates on testing progress and iterations to encourage engagement and articulation of value from optimization initiatives and onsite personalisation

Ideal skillset

  • At least 2 years+ of experience working in a digital optimisation role
  • Experience using Dynamic Yield, Salesforce, Google Analytics and Content Square advantageous
  • Demonstrate sound knowledge of CRO programs and a passion for creating a great user experience
  • Be comfortable experimenting, failing and changing tact at pace; thinking outside the box with a hands on approach
  • An analytical and questioning mentality with ability to manipulate large, complex data sets and deliver actionable insight
  • Awareness of market and regional nuances impacting consumer behaviours
  • Excellent communication & interpersonal skills with the ability to influence
  • You thrive in a fast-paced environment, are self-motivated and well-organised

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."

We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.

Top Skills

Content Square
Dynamic Yield
Google Analytics
Salesforce
The Company
HQ: Rockford, MI
3,466 Employees
On-site Workplace
Year Founded: 1883

What We Do

Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.

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