The Role
Develops and executes conversion rate optimization strategies across websites and landing pages. Designs and analyzes A/B and multivariate tests, studies user behavior and customer journeys, identifies conversion bottlenecks, and recommends data-driven improvements. Uses analytics and experimentation tools to create dashboards, track KPIs, and measure campaign effectiveness. Collaborates with UX/UI, Marketing, Product, and Development teams to implement optimization initiatives.
Summary Generated by Built In
CRO (Conversion Rate Optimization) Specialist
Experience: 5+ Years
Role OverviewWe are seeking an experienced CRO Specialist with a strong background in Conversion Rate Optimization, A/B Testing, User Behavior Analysis, and Digital Analytics. The ideal candidate will be responsible for improving website performance, increasing conversion rates, and optimizing customer journeys across digital channels.
Key Responsibilities- Develop and execute CRO strategies to improve website and landing page conversion rates.
- Design, implement, and analyze A/B tests and multivariate experiments.
- Analyze user behavior using tools such as Google Analytics, Hotjar, and other analytics platforms.
- Identify conversion bottlenecks and recommend data-driven improvements.
- Collaborate with UX/UI, Marketing, Product, and Development teams to implement optimization initiatives.
- Create dashboards and reports to track KPIs and measure campaign effectiveness.
- Conduct customer journey analysis and usability reviews.
- Stay updated with CRO trends, tools, and industry best practices.
- 5+ years of experience in Conversion Rate Optimization (CRO).
- Strong expertise in A/B Testing, Experimentation, and Data Analysis.
- Hands-on experience with Google Analytics (GA4), Google Tag Manager, Hotjar, Optimizely, VWO, or similar tools.
- Knowledge of UX/UI principles and customer behavior analysis.
- Experience with landing page optimization and funnel analysis.
- Strong analytical, problem-solving, and communication skills.
- Experience in eCommerce, SaaS, or Digital Marketing environments.
- Knowledge of HTML, CSS, and JavaScript for testing and implementation.
- Certifications in Google Analytics or CRO-related platforms.
Skills Required
- 5+ years of experience in Conversion Rate Optimization
- Strong expertise in A/B testing, experimentation, and data analysis
- Hands-on experience with Google Analytics GA4, Google Tag Manager, Hotjar, Optimizely, VWO, or similar tools
- Knowledge of UX/UI principles and customer behavior analysis
- Experience with landing page optimization and funnel analysis
- Strong analytical, problem-solving, and communication skills
- Experience in eCommerce, SaaS, or digital marketing environments
- Knowledge of HTML, CSS, and JavaScript for testing and implementation
- Certifications in Google Analytics or CRO-related platforms
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The Company
What We Do
Infinite Locus is an integrated brand, growth, and technology partner that works with businesses from strategy through execution. Its services span brand strategy and design, content and social media, performance marketing, SEO, CRO and CRM, alongside full-stack development, ERP and supply-chain systems, data intelligence, demand forecasting, AI, and automation. The company emphasizes tailored solutions, accountable delivery, and measurable business outcomes rather than handing strategy and execution to separate providers.
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