CRO Manager

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, which provides traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role

Our Product team is growing! We’re looking for a dynamic and self motivated CRO (Conversion Rate Optimisation) Manager to join our team in London. 

In this role you will be responsible for the delivery of Conversion Rate growth across our paid landing pages and publishing based websites. You’ll work hand in hand with Data, Commercial, Marketing, Publishing, Engineering & other Product teams to find opportunities to drive improvements in user signups and conversions. You’ll lead the testing and optimisation of these opportunities and build a structured approach that compounds wins and drives long term revenue growth.

Key Responsibilities:

• Use data from MS Clarity, GA4, Tableau and User research to find opportunities to improve conversion and fuel growth across our end-to-end journeys

• Build a roadmaps of hypotheses and AB tests from advert to onsite conversion across our paid landing pages and large-scale publishing sites

• Collaborate with marketing, data and creative teams to prioritise opportunities

• Work with UX designers to create testable solutions to improve the lives of our customers

• Launch, manage and analyse AB & Multivariate tests that ultimately build out personalised experiences across both our paid/earned channels and campaigns

• Collaborate with engineering teams to achieve Product delivery through effective documentation and engagement

• Provide outstanding communications throughout QiH on your roadmap, priorities, releases and progress against KPIs

About You:

• You are focussed on outcomes over output

• Comfortable taking ownership & accountability for deliverables

• Possess a winning mentality and strive to make QiH succeed

• Find solutions to new challenges as they arrive

• You are resilient in the face of change

• Build reusable processes to allow us to scale our business effectively

• You have a Test, Learn and Optimise mindset

• Data led and use it in your processes and decision making

• You thrive when working as part of a team

• Comfortable in a fast-paced environment

• Have excellent written and verbal English skills

• Last but not least, you’ll have no ego!

• Experience of iGaming, SEO/Publishing, Affiliate marketing a bonus but not essential

What You’ll Get

• Competitive Base Salary

• Quarterly Bonuses 

• Private Health Care (Bupa)

• Travel Insurance 

• Market Leading Training Programme

• Recognition & Reward Scheme

• Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)

• Regular Happy Hour / Team Lunches

• Free Coffee, Drinks & Snacks

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at [email protected].