CRO & Digital Experience Manager, Jonathan Adler

Company: Jonathan Adler

Title: Ecommerce Operations Manager 

Reporting to: Director Ecommerce & Marketing, Jonathan Adler

Location: Monday - Thursday onsite at our Soho location, Friday WFH

Company Overview:

Jonathan Adler is a design company dedicated to bringing Modern American Glamour to our customers’ lives.

Our work environment reflects Jonathan’s personality and the products he creates—inspiring and fun. Our commitment to outstanding design, impeccable materials, and unparalleled craftsmanship is at the core of everything we do—from our Soho headquarters to all of our stores. We offer a wide range of career opportunities, and are always seeking passionate, like-minded individuals to bring Jonathan’s mission to life.

About the Role

We are seeking a data-driven, customer-focused CRO & Digital Experience Manager to optimize the end-to-end digital customer journey and drive measurable improvements in conversion, engagement, and revenue. This role will lead conversion rate optimization (CRO) initiatives, website experimentation, and digital experience enhancements across key digital touchpoints.

The ideal candidate combines analytical expertise with a strong understanding of user behavior, UX principles, and digital marketing performance. They will collaborate closely with ecommerce, marketing, brand creative, and finance teams to identify growth opportunities, develop hypotheses, execute experiments, and translate insights into actionable strategies that improve business performance.

Key Responsibilities

• Conversion Rate Optimization: Develop and execute a CRO strategy to improve conversion rates, reduce friction, and increase customer acquisition and revenue.
• A/B Testing & Experimentation: Plan, launch, and analyze A/B and multivariate tests across landing pages, website experiences, forms, and checkout flows.
• Digital Experience Optimization: Identify opportunities to improve website usability, navigation, page layouts, content hierarchy, and overall customer experience.
• Analytics & Insights: Use tools such as Google Analytics 4, Intelligems, and heatmapping or session-recording platforms to understand user behavior and identify performance gaps.
• Customer Journey Analysis: Map and evaluate customer journeys to identify drop-off points, friction areas, and opportunities to improve engagement and conversion.
• Data-Driven Decision Making: Translate quantitative and qualitative data into actionable recommendations, test hypotheses, and optimization roadmaps.
• Cross-Functional Collaboration: Partner with dev agency, marketing, and content teams to implement and scale winning experiments.
• Performance Reporting: Establish KPIs, monitor conversion funnels, report on experiment results, and communicate business impact to stakeholders.
• Personalization: Identify opportunities for audience segmentation, targeted messaging, and personalized digital experiences.
• Continuous Improvement: Stay current on CRO best practices, emerging technologies, digital experience trends, and experimentation methodologies.

Qualifications

• 5–8 years of experience in conversion rate optimization, digital experience optimization, growth marketing, digital analytics, or a related field.
• Focus on supporting Shopify websites (markets, b2b, and international plug ins like Global-E)
• Demonstrated success developing and executing A/B testing and experimentation programs.
• Strong understanding of UX/UI principles, customer journey optimization, and website usability.
• Proficiency with analytics platforms such as Google Analytics 4.
• Experience with experimentation and optimization tools such as Intelligems, Optimizely & VWO or equivalent platforms.
• Familiarity with heatmapping and session-recording tools such as Hotjar, Microsoft Clarity, or Content square.
• Strong analytical skills, including funnel analysis, KPI measurement, and interpreting test results.
• Ability to turn data and customer insights into actionable optimization strategies.
• Experience working cross-functionally with design, product, engineering, and marketing teams.
• Excellent communication, project management, and stakeholder management skills.

Preferred Qualifications

• Experience with personalization, customer segmentation, and lifecycle optimization.
• Familiarity with ecommerce, digital acquisition funnels, and landing page optimization.
• Understanding of SEO, paid media landing page performance, and marketing attribution.
• Experience with customer research, usability testing, surveys, and qualitative feedback tools.
• Basic understanding of HTML, CSS, or JavaScript to support experimentation and implementation discussions.

Key Performance Indicators (KPIs)

Success in this role will be measured by improvements in:

• Website and landing page conversion rates.
• Funnel completion and checkout conversion.
• Bounce and abandonment rates.
• Revenue per visitor and average order value, where applicable.
• Experiment velocity and the percentage of experiments delivering statistically reliable improvements.
• Engagement, usability, and customer journey performance.
• Measurable revenue impact from optimization initiatives.

What We’re Looking For

We’re looking for a proactive, curious, and commercially minded professional who can balance analytical rigor with a customer-first mindset. The ideal candidate is comfortable managing multiple optimization initiatives, challenging assumptions through experimentation, and influencing stakeholders through data-backed recommendations.

This is an opportunity to make a measurable impact on digital performance while helping shape a seamless, high-performing customer experience.

What We Offer

• Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
• 401(k) Retirement Savings Plan with company match
• Generous Paid Time Off (PTO) and paid holidays
• Flexible Fridays with shortened hours during both Summer and Winter seasons
• Tax-free commuter benefits
• Exclusive employee merchandise discounts

Salary: The anticipated base salary is $100k-$120k annually. Actual compensation will be determined based on a variety of factors including, but not limited to, experience, skills, education, internal equity, and location.

This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills or working conditions associated with this position. While this description is intended to accurately reflect the position's activities and requirements, management reserves the right to modify, add or remove duties as necessary. The compensation package is dependent on a number of factors, including, for example, experience, education, market data, and business needs.