Since WPT’s inaugural high-stakes televised poker games in 2003, the brand has symbolised poker prominence. Transitioning from its renowned live events, WPT Global now pioneers an avant-garde online platform, redefining how players and fans experience poker worldwide.
Our team blends Silicon Valley innovators, data virtuosos, and gaming connoisseurs - all united by a shared mission: to craft a poker experience as exhilarating to spectate as it is to play, regardless of skill level.
The RoleAs a CRM Specialist at WPT Global, you will drive player engagement and retention through data-informed lifecycle marketing. You’ll design, launch, and optimise campaigns across email, push, SMS, and in-app channels, working closely with Product, Design, and Customer Support to deliver a consistent, high-quality player experience.
Requirements
- Minimum 2 years of CRM experience in the iGaming industry (casino or poker required).
- Deep understanding of bonus systems, wagering logic, and retention mechanics.
- Hands-on experience with Customer.io
- Strong analytical mindset and comfort working with segmentation logic and dynamic data attributes.
- HTML knowledge for email editing and template adjustments.
- Fluent in English (written and spoken); additional language is a plus.
- Excellent organisational skills, able to manage multiple projects under tight deadlines.
- Proactive, detail-oriented, and passionate about CRM and player experience.
- Understanding of online poker and casino player behavior.
- Plan, create, and optimize CRM campaigns targeting specific customer segments across all channels (email, push, SMS, and in-app).
- Build automated customer journeys and real-time triggers to engage players throughout their lifecycle — from onboarding to VIP reactivation.
- Configure and test bonuses and promotions (casino, poker, and cross-sell) within the CRM platform.
- Analyse player behaviour and campaign performance, identifying opportunities for optimisation and improved retention.
- Collaborate cross-functionally with Product, Design, and Customer Support teams to ensure a seamless player experience and message consistency.
- Localise campaigns and adapt communication strategies for different regions and languages.
- Maintain CRM data hygiene, ensuring accurate segmentation, attributes, and dynamic content.
- Monitor KPIs and prepare weekly performance reports.
- Assist in A/B testing of campaign content, timing, and incentives to continuously improve effectiveness.
Benefits
💸 Competitive Salary
📈 Quarterly Performance Reviews: Regular check-ins leading to additional bonuses.
🚀 Uncapped Performance Bonuses: Rewarding high-impact work.
🏡 Fully Remote Role: Work from anywhere in Asia.
💻 Tech Setup Budget: Get the tools and equipment you need to do your best work.
⏰ Monthly L&D Hours: Dedicated time for professional growth and skill development.
❤️ Empathetic Culture: A supportive, inclusive environment where your voice matters.
🌐 Full-Time Global Employment: Be part of a diverse, international team redefining online poker.
Top Skills
What We Do
The World Poker Tour is online, with WPT Global! - Join one of the world's largest cash poker networks, with tens of thousands of players from across the world - Security and fairness at the heart of the business Global by name, Global by nature: WPT Global is a fully-remote organisation. We work from anywhere, and hire the best people regardless of where they are in the world.
