CRM Specialist

Location: Gzira, Malta (Hybrid)
Type: Full-Time

About BetStarters

BetStarters is a B2B iGaming platform provider delivering sportsbook, casino, and back-office solutions to operators across multiple regulated markets. We work closely with our partners to help them grow and retain their player base through effective CRM strategies, promotions, and lifecycle campaigns.

Role Overview

We are looking for an experienced CRM Specialist to take ownership of day-to-day CRM activities across our partner platforms. This role sits between execution and strategy — ideal for someone who can independently manage campaigns while collaborating closely with Account Management, Operations, and Marketing teams.

The role requires strong communication skills, attention to detail, and hands-on experience with CRM tools. You will play a key role in ensuring CRM activities are delivered smoothly and contribute directly to partner success.

Key Responsibilities:

CRM Campaign Management

• Plan, execute, and optimise CRM campaigns including bonuses, promotions, and player engagement journeys.
• Manage player segmentation, campaign targeting, and reward logic across platforms.
• Monitor campaign performance and proactively identify optimisation opportunities.

Client & Stakeholder Coordination

• Act as a CRM point of contact for internal teams and B2B partners.
• Translate commercial or operational requirements into effective CRM actions.
• Coordinate CRM requests with Account Managers, Operations, and Product teams.

Data Analysis & Reporting

• Analyse player behaviour, retention metrics, and campaign results.
• Prepare regular CRM performance reports and insights for internal stakeholders.
• Identify trends, risks, and opportunities to improve player engagement and lifetime value.

Operational & Technical Support

• Troubleshoot CRM-related issues such as bonus logic errors, eligibility problems, or campaign misconfigurations.
• Ensure CRM activities comply with internal processes and platform capabilities.
• Maintain accurate documentation of CRM campaigns and workflows.

Continuous Improvement

• Support the development of CRM best practices and operational standards.
• Contribute ideas to improve CRM efficiency, automation, and scalability.
• Stay up to date with CRM trends and iGaming engagement practices.

Requirements

• At least 2 years of experience in a CRM, retention, or lifecycle marketing role.
• Hands-on experience with CRM platforms (Smartico experience is a strong advantage).
• Strong understanding of player engagement, bonuses, promotions, and segmentation.
• Excellent communication and interpersonal skills — comfortable working with people at all levels.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Highly organised, detail-oriented, and able to manage multiple priorities.
  

What We Offer

• A mid-level role with real ownership and visibility in a growing iGaming platform provider.
• Exposure to B2B CRM operations across multiple markets.
• Collaborative, supportive team environment.
• Hybrid working setup based in Malta.
• Clear progression path toward a senior CRM or managerial role.