CRM Specialist

Description:

We are looking for experienced, qualified, and passionate individuals to join our fast-growing team as CRM Specialist and to own the retention processes from A to Z. The successful candidate should have deep knowledge of customer segmentation, and communications, and excellent skills in Excel for carrying out statistical and analytical modeling of large data sets. This includes, but is not limited to customer acquisition, engagement, retention, loyalty, and satisfaction.

Responsibilities

• Prepare and analyze extensive databases
• Create customer profiling and segmentation to drive business decision making
• Understand and monitor the life cycle of customers
• Analyze KPIs to better understand trends in consumer behaviors
• Predict future customer trends based on customer behavioral analysis
• Create promotions and loyalty programs based on historical data
• Execute retention procedures from start to end
• Prepare post-campaign analysis
•  Create daily/weekly/monthly and yearly reports

Requirements

• Graduate degree in Finance, Mathematics, or another relevant field
• Proven working experience in customer and data analytics in a B2C environment
• Fluency in Armenian, English, and Russian is mandatory
• Advanced practical knowledge of MS Excel is a must
• Knowledge of SQL will be a plus
• Experience coding in R  will be a plus
• Experience in the iGaming industry is a huge plus
• Knowledge of statistics and experience using Business Intelligence solutions
• Ability to work in a fast-paced environment
• Ability to adapt to change as well as having a logical approach to solve problems
• Hardworking, initiative, and flexible personality with the ability to prioritize tasks
• High sense of responsibility
• Passion, drive, and motivation to learn new things