CRM Specialist

Relocation Assistance Offered Within Country

# 159416 - Overland Park, Kansas, United States

Who We Are

Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions?

If this is how you see your career, Hill's is the place to be!

Hill's Pet Nutrition is a multi billion dollar, global division of Colgate-Palmolive Company and the maker of Prescription Diet, Science Diet, and Healthy Advantage brand pet food. Our mission is to help enrich and lengthen the special relationships between people and their pets by providing the best leading-edge pet nutrition technology, products, and expertise to pet owners, veterinary professionals and other key pet professionals worldwide. Our company is a globally recognized Best Place to Work.

Hill's is seeking an experienced Customer Relationship Management (CRM) Specialist to join our cross-functional digital marketing team! We invite you to apply! You will be supporting a considerable volume of CRM marketing campaigns for our US platforms while coordinating with team members around the globe. Your focus will be to support data driven marketing strategies and CRM programs, channels, and campaigns including content planning, build and deployment, creative and project management, analytics, insights and optimizations, and data compliance and governance.

What You Will Do:

Strategy & Planning

• Owns planning of CRM push content calendar and consumer touchpoint strategies and campaigns in collaboration with manager, internal teams and agency partners
• Develops briefs for emails and oversees execution of creative workflows in conjunction with SCS (Strategic Creative Services) team utilizing project management tool
• Reviews and approves creative and content recommendations, provides strategic and executional direction and feedback
• Supports handling 1:1 marketing channel executions including email, SMS, direct mail, website, sweepstakes, coupons, and media and partner lead acquisition sources
• Develops, implements, analyzes, and optimizes AB Test and Learn plans and recommendations
• Manages and updates timelines in project management tool to align with content calendar and additional CRM projects

Execution

• Builds and deploys push email campaigns and journey automation workflows in SFMC
• Targets and builds audiences in SFMC and/or CDP targeting tools
• Builds personalized and versioned emails using HTML and AmpScript as needed, and tags email with UTM tracking parameters
• Test, QA, troubleshoot builds and HTML for adaptable emails
• Links with internal/agency partners for vital targeting, audience creation, SQL queries, automation development, testing, QA and successful sends
• Helps manage asset library within SFMC including templates and content blocks, creative assets, additions/updates, process, organization, and requests
• Writes copy, content, graphic designs as needed
• Runs on-site coupons, sweepstakes programs and partners

Insights & Analytics

• Conduct routine analysis and report on performance of CRM Campaigns
• Pull, aggregate, and synthesize analysis from various MarTech tools, CDP, CRM platforms, Google Analytics, and handle analysis requests from internal analytics partners and agencies.
• Analyze performance, derive insights, and recommend campaign optimizations

Channel & Database Management, and Best Practices

• Contributes to marketing channel management and health for channels of email, SMS, direct mail
• Monitors and makes optimization decisions and recommendations to partners and within campaigns that drive and protect channel health around deliverability, lead quality, consumer data quality, hygiene, etc.
• Stays up to date on standard methodologies, industry trends, new technologies, that drive an outstanding marketing organization
• Drives decisions that steward and deliver data governance, GDPR/CCPA data privacy, CANSPAM compliance, and database marketing best practices

Required Qualifications:

• Bachelor's Degree in Marketing or related field
• 2+ years Digital marketing, CRM, or email marketing/automation experience
• Building & Deploying emails and SMS in Salesforce Marketing Cloud (SFMC), Email Studio, Journey Builder, Mobile Studio, Audience Builder, Reports and Dataroma
• Experience crafting, deploying and maintaining campaigns in CRM management platforms/marketing automation tools such as Salesforce Marketing Cloud.
• Familiarity with GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and CAN-SPAN regulations.

Preferred Qualifications:

• Experience with HTML, adaptable emails, email rendering testing and troubleshooting
• Knowledge of SQL and/or AMPscript
• Knowledge of Google Analytics, and comfortable working with UTM tagging/tracking parameters, cookies, URL Parameters
• Experience in various types of campaigns such as promotional marketing and/or automated email marketing programs (triggers, journeys, drip campaigns).
• Experience with creative strategy and messaging communications planning

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Compensation and Benefits

Salary Range $66,000.00 - $90,500.00 USD

Pay is based on multiple non-discriminatory, individualized factors including but not limited to experience, job-related knowledge and education, skills and office/market location. In addition to base salary, salaried employees are eligible for annual discretionary bonuses, profit-sharing and, for Executive-level (salary grade 16 and above) roles only, long-term incentives in the form of Restricted Stock Units and/or Stock Options.

Subject to the terms and conditions of the applicable benefits plans then in effect, all salaried employees are also eligible for a competitive benefits package which includes:

• Insurance: Employees (and their eligible dependents) are eligible to participate in Company-sponsored Medical, Dental, Vision, Basic Life Insurance, Accidental Death & Dismemberment and Disability insurance plans.
• Retirement Plans: Employees are eligible to enroll in Colgate's 401(k) plan, which provides for company matching contributions subject to eligibility requirements
• Vacation/PTO: Employees receive a minimum of 15 days of vacation/PTO leave annually
• Paid Holidays: Employees receive a minimum of 13 paid/floating holidays annually
• Paid Sick Leave: Based on location and consistent with applicable state and local law, employees receive a minimum of 40 hours of paid sick leave on January 1st of each year
• Paid Parental Leave: Eligible employees may take up to eight weeks of paid parental leave and 12 weeks of unpaid leave (varies for employees with fewer than 12 months of service and is subject to hours worked requirements)

Our Commitment to Sustainability

With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people - ensuring our workforce represents the people and communities we serve -and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.

For additional Colgate terms and conditions, please click here.

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