The Role
Build and manage lifecycle marketing journeys across email, SMS, push, and WhatsApp. Maintain segmentation, deliverability, consent, and automation-platform configuration. Analyze cohorts, repeat purchases, channel costs, and journey contributions. Run and document tests on timing, offers, and journey logic while coordinating lifecycle calendars with merchandising and creative teams.
Summary Generated by Built In
Company Description
Homzmart is Egypt's marketplace for furniture and home goods, connecting customers with the manufacturers, brands and workshops that make them. We own the full experience from discovery through to delivery.
Job Description- Build, launch and maintain lifecycle journeys across email, SMS, push and WhatsApp
- Keep segmentation, list health, deliverability and consent in good order
- Produce cohort and repeat purchase reporting, and say what it shows
- Run tests on timing, offer and journey logic, and write up what each one found
- Track channel cost and contribution so we know what each journey is worth
- Deliver the lifecycle calendar alongside onsite merchandising and creative
- Keep the automation platform configured, documented and working
- 2 to 4 years in CRM, lifecycle, email or retention marketing
- Hands-on in a marketing automation platform — you configure it yourself rather than brief someone else
- Comfortable with cohorts, repeat purchase rate and segmentation logic in a spreadsheet
- A test you ran, what it found, and what changed as a result
- Genuine care about deliverability and data hygiene
Preferred - E-commerce, marketplace or subscription background
- WhatsApp as a marketing channel
- HTML and a templating language such as Liquid for email builds
Skills Required
- 2 to 4 years of experience in CRM, lifecycle, email, or retention marketing
- Hands-on experience configuring and managing a marketing automation platform
- Ability to analyze cohorts, repeat purchase rates, and segmentation logic in a spreadsheet
- Experience running a test, interpreting its findings, and implementing changes based on results
- Strong understanding of deliverability and data hygiene
- E-commerce, marketplace, or subscription experience
- Experience using WhatsApp as a marketing channel
- HTML and an email templating language such as Liquid
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Homzmart is a Cairo-based eCommerce marketplace that serves as a one-stop shop for home furnishings, décor, lighting, and home appliances. The platform connects furniture manufacturers and vendors directly with customers in Egypt and Saudi Arabia, offering a wide selection of high-quality products and visual inspiration to help homeowners create stylish, functional, and personalized living spaces.
