CRM - Specialist

We are looking for a CRM Specialist to work closely with our Growth Pod and Central CRM team to improve the journey of new users — from activation to their first and second transaction.

This is a hands-on role combining CRM execution, user insights and experimentation. You will work across channels, run growth experiments and use campaign performance and user behaviour to make journeys more relevant and effective.

• Plan and execute CRM campaigns and journeys across Push, In-App, WhatsApp, SMS, RCS and Email.

• Manage campaigns across the 0–30 day user journey, including onboarding, activation, T1 and T1→T2.

• Build user segments based on behaviour, lifecycle stage, engagement and transaction history.

• Partner with the Growth Pod to identify drop-offs and opportunities to improve user movement.

• Run experiments across messaging, creatives, channels, timing, frequency and journey sequencing.

• Track campaign and funnel performance and translate data into actionable insights.

• Build and manage campaigns on platforms such as MoEngage, CleverTap or similar CRM tools.

• Work closely with Central CRM, Growth, Product, Analytics and Creative teams.

• 2–4 years of experience in CRM, Lifecycle Marketing, Growth Marketing or Campaign Management.

• Hands-on experience with a CRM platform such as MoEngage, CleverTap, Braze or similar.

• Strong understanding of CRM channels and campaign execution.

• Comfortable working with user cohorts, funnel metrics and campaign performance data.

• Curious about user behaviour and interested in experimentation and optimization.

• Strong ownership, attention to detail and ability to work in a fast-paced environment.

This is more than a campaign execution role. You will get an opportunity to build depth across:

CRM Execution → User Insights → Experimentation → Lifecycle Ownership

You’ll work closely with the Growth Pod on high-impact experiments that influence how new users activate, transact and build a relationship with Sri Mandir.