CRM Performance & Insights Manager

Wolverine World Wide, Inc. (NYSE:WWW) is one of the world’s leading designers, marketers, and licensors of footwear and apparel; It’s global footprint spans 170 countries and territories. The Company’s portfolio includes Merrell®, Saucony®, Sweaty Betty®, Hush Puppies®, Wolverine®, Chaco®, Bates®, HYTEST®, and Stride Rite®. The Company is also the global footwear licensee of brands Cat® and Harley-Davidson®.
Wolverine Worldwide is driven by a Vision to Make. Every Day. Better. for its consumers, partners, communities, and shareholders.
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
The Manager, CRM Performance & Insights is responsible for monitoring CRM performance across channels, identifying trends, and turning data into clear, actionable insights that support decision‑making across the brand portfolio. This role provides analytical and operational support through forecasting, budget tracking, reporting, and data governance, ensuring CRM performance is measured consistently and accurately.

Primary Duties:

• Monitor and analyze CRM channel performance to identify trends, risks, and opportunities that inform strategic decision‑making (25%).

• Develop and deliver performance insights and summaries that clearly communicate results and recommendations (15%).

• Own CRM forecasting and performance tracking documentation, including spreadsheets and budgeting tools (15%).

• Own Month end billing and accruals of the CRM channels. (15%)

• Execute quarterly and annual CRM performance reporting for brand teams, ensuring accuracy and consistency (10%).

• Partner with Brand teams to define analytic needs and ensure requests are clearly documented and actionable (10%).

• Collaborate with RRD (Iridio) and internal partners to validate scope, feasibility, and quality of analytics deliverables (10%).

• Performs duties consistent with the company’s AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge, Skills and Abilities Required:

• Bachelor’s degree in Business, Marketing, Analytics, or related field, or equivalent experience

• Ability to manage multiple workstreams and prioritize analytics requests.

• Proficiency in Power BI, Tableau, Google Analytics, and Excel.

• Understanding of CRM tools used for targeting (e.g., predictive models, segments)

• Understanding of CRM Platforms (e.g., SalesForce Marketing Cloud)

• Strong analytical, problem‑solving, and data‑storytelling skills.

• Strong written and verbal communication skills.

• Experience with CRM performance measurement, forecasting, and reporting.

Working Conditions:

Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.

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The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.

Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.