CRM Analyst Joom Pulse

Joom Pulse is a data platform that provides analytics and recommendations for marketplace sellers. Its features allow you to review the most profitable products, know the estimated profit of buying directly from the supplier, discover the categories with the greatest growth potential and explore profitable ways to expand your business. Joom Pulse helps make e-commerce data easy to understand and efficient for all sellers.

Joom Pulse is one of the key businesses of Joom, international group of e-commerce companies that was founded in 2016 in Latvia. Joom also includes the following businesses: Joom Marketplace, a platform for shopping from all over the world; Onfy, a pharmaceutical marketplace in Germany, and JoomPro, a platform for cross-border wholesale trade. Joom’s offices are located in Latvia, China, Hong Kong, the USA, Germany, Brazil and Portugal. Joom Group has HQ in Lisbon, Portugal.

We are looking for a proactive, data-driven CRM Analyst to develop effective cold outreach campaigns and sequences (both e-mail and WhatApp) using personalization and automation.

Responsibilities

• Develop and execute CRM marketing campaigns based on user data (product behavior, participation in conversion mechanics like demo or webinar etc.)
• Manage cold outreach Email and WhatsApp campaigns
• Constantly test hypotheses on lead acquisition, lead conversion, product usage increase, self-service sales
• Track, analyze, and optimize campaign performance, keep the docs on all active and past campaigns and hypotheses
• Develop database providers within our target segments
• Collaborate with content creation, growth and product teams in creating campaigns and aligning outreach efforts with business objectives

Requirements

• Proven experience in CRM marketing or outbound lead generation (preferably within SaaS data platforms focused on small and medium-sized businesses)
• Proficiency with HubSpot, Kommo, or similar platforms
• Hands-on experience with outbound channels (cold emailing/WhatsApp Business), automation and personalization
• Strong analytical skills to measure and optimize campaign performance
• Solid understanding of key CRM marketing metrics
• Excellent communication skills and ability to craft compelling outreach messages or create specifications on such
• Fluent English and Portuguese

We are offering

• CLT employment with all benefits according Brazil labour law
• Flexible working hours and 30 days of paid annual leave
• Extended health insurance for the employees, their spouses, and children, including dental care coverage
• 100% paid sick leaves
• Personal development: professional events, workshops, English classes, corporate library
• Daily meal allowance
• Annual team retreats

Before applying for the above position please review our Candidate Privacy Notice here: https://legal.joom.com/recruit... By responding to the vacancy, you acknowledge that you have read our Privacy notice.