CRM Analyst JoomPulse

JoomPulse is a data platform that provides analytics and recommendations for marketplace sellers. Its features allow you to review the most profitable products, know the estimated profit of buying directly from the supplier, discover the categories with the greatest growth potential and explore profitable ways to expand your business. JoomPulse helps make e-commerce data easy to understand and efficient for all sellers.

JoomPulse is one of the key businesses of Joom Group, an international tech-centric group of e-commerce companies that was founded in 2016 in Latvia. Joom Group also includes the following businesses: Joom, a platform for shopping from all over the world; JoomPro, the first end-to-end cross-border B2B marketplace, with successful operations in Brazil and plans to expand to other markets; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.

We are looking for a proactive, data-driven CRM Analyst to develop effective cold outreach campaigns and sequences (both e-mail and WhatApp) using personalization and automation.

Responsibilities

• Develop and execute CRM marketing campaigns based on user data (product behavior, participation in conversion mechanics like demo or webinar etc.)
• Manage cold outreach Email and WhatsApp campaigns
• Constantly test hypotheses on lead acquisition, lead conversion, product usage increase, self-service sales
• Track, analyze, and optimize campaign performance, keep the docs on all active and past campaigns and hypotheses
• Develop database providers within our target segments
• Collaborate with content creation, growth and product teams in creating campaigns and aligning outreach efforts with business objectives

Requirements

• Proven experience in CRM marketing or outbound lead generation (preferably within SaaS data platforms focused on small and medium-sized businesses)
• Proficiency with HubSpot, Kommo, or similar platforms
• Hands-on experience with outbound channels (cold emailing/WhatsApp Business), automation and personalization
• Strong analytical skills to measure and optimize campaign performance
• Solid understanding of key CRM marketing metrics
• Excellent communication skills and ability to craft compelling outreach messages or create specifications on such
• Fluent English and Portuguese

We offer

• Compensation package: base salary and performance-based bonuses, CLT employment
• Office-first: flexible hours with a possibility to work remotely 52 days per year, and 30 days of paid annual leave
• Care & Wellbeing: extended health insurance for the employees, their spouses, and children (including dental care), transportation and daily meal allowance, and 100% paid sick leave
• Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English courses
• Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

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