CRM Operations Manager

SKIMS is a solutions-oriented brand creating the next-generation of underwear, loungewear, and shapewear. We set new standards with our game-changing product and are a driving force within pop-culture.

SKIMS is looking for a detail-oriented CRM operations expert to join our team. Reporting to the Director CRM, this person will play an integral role in the evolution of our CRM program as we bring our roadmap to life. This role is heavily operational, responsible for executing complex campaign logic and business rules across a variety of tools and systems. Innovation obsessed, this individual will have extensive HTML and CSS knowledge across a variety of ESPs as well as a firm understanding of how APIs, webhooks, custom events, and data structure inform personalization and dynamic content throughout the customer journey.

·       Own E2E development and deployment of CRM campaigns, coding various digital assets including emails, push and in-app notifications, SMS, landing pages and forms ensuring adherence to business rules and coding best practices for optimal user experience.

·       Lead architecture of CRM solutions across campaigns, triggers and flows, integrating cutting-edge technologies and industry best practices.

·       Bring dynamic content and personalization to life across all CRM touchpoints based on outlined business rules and campaign objectives.

·       Conduct thorough E2E quality assurance testing of campaigns, collaborating closely with team members and agency partners.

·       Serve as a subject matter expert in CRM program architecture, providing guidance on code structure and best practices to ensure consistency and highest quality of output.

·       Collaborate with strategic business owners to scope requirements for new campaigns and advise on platform capabilities and limitations.

·       Drive process improvements and optimizations to enhance operational efficiency.

·       Function as main point of contact for CRM applications and operational agency partners.

·       5+ years HTML or front-end development experience with deep knowledge of mobile first and responsive coding.

·       Proficient in HTML, CSS, JSON, with knowledge of AMPscript, REST/SOAP API, and SQL.

·       Experience within email deployment tools such as Braze, Iterable, SailThru, Responsys, Salesforce Marketing Cloud, Klaviyo, etc.

·       Experience in creation of workstreams to adhere to consumer protection laws across CRM channels (CAN-SPAM, GDPR, TCPA, CCPA, etc.)  

·       Deep knowledge of photoshop and ability to work with an manipulate PSD files.

·       Strategic thinking and problem-solving abilities, with a track record of delivering innovative solutions to complex business challenges.

·       Detail-oriented with a keen eye for accuracy and a proven ability to manage complex tasks with precision and efficiency.

·       Strong project management skills with ability to work in agile environment across multiple teams and time zones.

·       100% Company Paid Healthcare (medical, dental, vision) 

·       Kind Body Fertility Benefits   

·       401(k) savings plan with up to 4% match 

·       Unlimited PTO  

·       Full Access to LinkedIn learning 

·       Employee Discounts  

·       Free weekly catered lunch at HQ – M/W/Th  

·       Dog-Friendly office  

·       Free Swag Giveaways  

·       Annual Holiday Party  

·       Annual Summer Party  

·       Invitations to pop-ups and other company events  

·       Complimentary daily office snacks and beverages 

SKIMS is committed to continuously creating an inclusive environment for all employees and candidates, reflective of the rich diversity of the communities we serve. Equitable workplaces foster innovation and excellence, and in our commitment to culture of belonging qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.