CRM Marketing Manager

CRM Marketing Manager (EMEA)

Location: Preference for Finland or The Netherlands (Amsterdam)

About the role

As a CRM Marketing Manager, you will lead the development and execution of CRM and omnichannel marketing strategies across EMEA, with a strong focus on activating Salesforce Marketing Cloud (Nexxt). Operating within a multinational, matrix organization, you will play a key role in driving customer engagement, demand generation, and digital sales growth.

You will work closely with the Head of Always-On and cross-functional teams (including brand, content, and global omnichannel teams) to translate high-level strategy into impactful, data-driven CRM campaigns.

Key Responsibilities

Strategy & Leadership

Lead the development of CRM marketing and omnichannel strategies aligned with broader business and commercial goals

Translate cross-team strategic plans into scalable CRM initiatives across EMEA

Act as a key partner to the Head of Always-On team in driving activation excellence

Campaign Management & Activation

Own and execute automated CRM campaigns (B2B & B2C) across multiple channels

Collaborate with local marketing teams and external partners to ensure effective campaign delivery

Drive client engagement and lifecycle marketing strategies across key customer segments

Salesforce Marketing Cloud (Nexxt)

Lead the activation and optimization of Salesforce Marketing Cloud (Next)

Map business requirements and collaborate with the strategic development lead to enhance platform capabilities

Ensure best-in-class use of marketing automation and personalization

Data, Performance & Insights

Define and track marketing objectives and KPIs

Oversee campaign performance measurement and reporting across markets

Translate insights into continuous optimization and improvement actions

Leverage dashboards and analytics to support decision-making

Customer Journey & Segmentation

Implement and optimize end-to-end digital customer journeys

Develop targeted CRM campaigns based on audience segmentation and behavior

Apply learnings to continuously enhance customer experience and conversion

Demand Generation & Growth

Lead EMEA demand generation initiatives and customer database growth

Drive innovative approaches such as gamification and lead magnets in collaboration with content teams

Budget & Stakeholder Management

Manage allocated budget effectively together with the Head of Always-On Team

Track ROI and campaign effectiveness across initiatives

Operate effectively within a multinational, matrix organization, managing multiple stakeholders across regions

Market & Industry Awareness

Stay up to date with the latest CRM trends, marketing technologies, and industry developments

Continuously identify opportunities to enhance marketing effectiveness

Your Profile

• Proven experience as a CRM Marketing Manager / Senior CRM Marketer in a multinational environment
• Strong hands-on expertise in Salesforce Marketing Cloud (or similar), ideally with focus on activation (Next)
• Experience with marketing automation, omnichannel campaigns, and customer journey management
• Background in both B2B and B2C marketing is strongly preferred
• Highly analytical, with experience in data analysis, dashboards, and performance optimization
• Demonstrated ability to translate data into actionable insights
• Strong stakeholder management skills across cross-functional and international teams
• Ability to operate both strategically and hands-on
• Excellent English communication skills

Location

Preferred: Finland or Amsterdam

Open to broader EMEA-based candidates (cost-efficient locations considered)

For this role we are not open for relocation

Why join

This is a high-impact role where you will shape the future of CRM marketing activation within a complex, international environment, working at the intersection of technology, data, and customer experience.

How we work: At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.

About us: 

PPG: WE PROTECT AND BEAUTIFY THE WORLD™ 

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X. 

The PPG Way 2030  

We are customer champions 

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow. 

We act with purpose and speed 

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.  

We are excellent operators 

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.   

We compete to win 

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths. 

We are PPG proud 

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world. 

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to  https://careers.ppg.com/us/en/candidate-resources.  

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.  

If you need an adjustment due to a disability, please email [email protected]. 

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.  
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  Benefits will be discussed with you by your recruiter during the hiring process. 

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.