Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming super app. Our product suite spans Picks, Social Sportsbook, Social Casino, and Arcade, with Predictions launching later this year. Betr Picks launched in September 2023, which has quickly become one of the leading fantasy sports pick 'em products in the U.S. The product is currently available in 34 states. In September 2025, we launched Betr Social Sportsbook and Betr Arcade. Since launch, Betr Social Sportsbook, which is live in 32 states, has been one of the fastest growing products in the industry. Betr Arcade has quickly emerged as a leading skill games platform and is live in 38 states. Betr Social Casino launched in February 2026 and is live in 33 states.
Betr is also the most followed sports gaming company on social media in the world, featuring 24/7 original content created by Betr Media, our internal media division. Betr Media has grown to 2.5M+ followers and 2.4B impressions since launching in 2022.
Betr has one million paying users and is one of the fastest growing companies in the industry. We're backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.
While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.
What You’ll Do:
Own and execute CRM strategy across email, push, in-app, and SMS channels
Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)
Develop customer segmentation strategies based on behavior, lifecycle stage, and value
Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions
Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)
Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows
Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment
Ensure compliance with regulatory and responsible gaming standards
Bonus Points:
- Understanding of event tracking, instrumentation, and real-time triggers
- Ability to translate marketing needs into technical requirements/user stories
About You:
2–5 years of CRM / lifecycle marketing experience
Hands-on experience with Braze (strongly preferred) or similar CRM platforms
Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
Strong understanding of segmentation, personalization, and lifecycle marketing
Familiarity with player incentives, promotions, and bonus structures
Experience with experimentation and A/B testing
Data-driven mindset with comfort analyzing performance metrics
Ability to balance technical execution with marketing and brand considerations
- Basic SQL or experience working with data teams
Nice To Have:
Skills Required
- 2-5 years of CRM / lifecycle marketing experience
- Hands-on experience with Braze or similar CRM platforms
- Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
- Strong understanding of segmentation, personalization, and lifecycle marketing
- Familiarity with player incentives, promotions, and bonus structures
- Experience with experimentation and A/B testing
- Data-driven mindset with comfort analyzing performance metrics
What We Do
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024. Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
