The Role
The CRM Marketing Manager will create and optimize automated lifecycle campaigns across email, push, WhatsApp, and in-product channels. Responsibilities include improving acquisition, activation, retention, consented contact growth, segmentation, testing, performance analysis, and scaling successful CRM strategies across markets. The role partners with category, strategy, product, technology, and MarTech teams to develop new capabilities and reusable CRM solutions. Candidates need hands-on digital CRM experience, marketplace expertise, Braze or equivalent platform knowledge, analytical skills, and fluent business English.
Summary Generated by Built In
WELCOME TO OLX
We're building marketplace sustainable ecosystems that millions of people depend on every month – to buy and sell cars, find homes, land jobs, and trade secondhand goods. It's commerce that matters: safe, smart, and environmentally responsible.
We do this with courage to innovate, commitment to outcomes, collaboration across 50+ nationalities and 7 markets, and a customer-led approach that puts real people first. Add a desire to win – and you get a culture that's ambitious, fast-moving, and built on trust.
Our brands – including AutoTrader, OLX, Otomoto Property24, and more – are loved by millions. And we're backed by Prosus, one of the world's largest tech investors.
Join OLX and see how far you can go.
Join our CRM Marketing team!
We're looking for a CRM Marketing Manager to join our team.
We use data-driven marketing automation to improve customer journeys through personalised communications across various channels (like email, push notifications or WhatsApp). You will experiment with new ideas, optimise conversion and work closely with stakeholders to drive growth across different OLX categories.
Note: This is a hybrid position, requiring you to work from the office approximately twice per week.
What you will be doing:
- Deliver CRM messages and campaigns for the category served across email, push and in-product, working from the category's intake form, so that the category decides what is sent and the centre's standards decide how well it is built.
- Design, launch and improve automated lifecycle journeys for sellers, buyers and, where relevant, professional users, supporting acquisition, activation and retention for each brand in each market.
- Grow the addressable base (consented, reachable contacts) as a category KPI, and pass consent and data-quality gaps to the CRM function head.
- Design, run and read tests (in-channel and incrementality), explain the business impact, and scale proven solutions across the category's markets.
- Set weekly priorities with the category's Strategy, Planning and Operations Lead and report results against the category's outcomes.
- Propose proven motions for the reusable CRM library and shape the requirements for new CRM channels and capabilities with the MarTech team.
What we are looking for:
- 4 to 6 years in marketing, with hands-on CRM, lifecycle, engagement or retention experience in a digital platform or marketplace.
- Experience in classifieds, e-commerce or other multi-sided marketplaces.
- Build and run automated journeys in a CRM or marketing automation platform across email, push and in-product, from segmentation to reporting.
- Experience with Braze (or equivalent) and with working with technology and product teams on implementation projects.
- Data-driven: design tests, read results and explain business impact through analysis.
- User-centric: turn insights into end-to-end consumer journeys.
- Intrapreneurial: comfortable building completely new solutions, and working in a matrix with a good degree of ambiguity.
- Use AI in day-to-day CRM work, for example to draft and localise copy, build segments, personalise journeys and speed up analysis.
- Fluent business English to work smoothly with colleagues across several countries.
- Location: based in Lisboa.
Our benefits:
- Competitive salary and an annual bonus (15%)
- Training and conference budget
- Health and life insurance
- A high degree of autonomy, as OLX believes in empowering people
- Hybrid work
Diversity, Equity and Inclusion at OLX
OLX values diversity and welcomes applicants of all races, ethnicities, disabilities, ages, genders, sexual orientations, religions, backgrounds, and experiences to apply. If this role excites you, we encourage you to apply, even if you don’t meet all the requirements - you may be just the right fit for this or other opportunities with us!
OLX will process your personal data to assess your fit for the applied position. You may optionally consent to store your data for up to 12 months after the application process for consideration in future OLX roles. For more details on how your application data will be processed please check our Privacy Statement.
Skills Required
- 4 to 6 years of marketing experience
- Hands-on CRM, lifecycle, engagement, or retention experience in a digital platform or marketplace
- Experience in classifieds, e-commerce, or other multi-sided marketplaces
- Experience building and running automated journeys across email, push, and in-product channels
- Experience with Braze or an equivalent CRM/marketing automation platform
- Experience working with technology and product teams on implementation projects
- Ability to design tests, interpret results, and explain business impact through analysis
- Ability to develop user-centric, end-to-end consumer journeys
- Comfort building new solutions and working in a matrix with ambiguity
- Experience using AI in CRM work, including copywriting, localization, segmentation, personalization, or analysis
- Fluent business English
- Based in Lisboa
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The Company
What We Do
At OLX, we build leading marketplace ecosystems enabled by tech, powered by trust, and loved by our customers. Together we're building a more sustainable world through trade. Serving tens of millions of people every month, we help people buy and sell cars, find housing, get jobs, buy and sell household goods, and much more. Our well-loved consumer brands (including OLX, Otomoto, Otodom, Property24, and more) offer safe, smart, and convenient trading platforms and services for our customers. OLX is powered by teams around the world, who are unified in their ambition to help people get more from the world’s limited resources. We are OLX.
