CRM & Marketing Automation Specialist

This is a remote position.

This is a hands-on CRM and lifecycle marketing role, focused on building and optimising automated customer journeys, email campaigns, audience segmentation, database quality and lifecycle communication across the full customer journey - from lead and registration through activation, retention and reactivation.

As this is a project-based engagement, we particularly welcome candidates who are already working as freelancers, or experienced in working with multiple clients on a B2B/freelance basis.

• Plan, build and optimise email journeys across the trader lifecycle: Lead → Registration → KYC → FTD → Active → Inactive → Reactivation.
  
• Build campaigns for registration completion, KYC, FTD, onboarding, deposits, activation, retention and reactivation.
  
• Own database hygiene, including duplicates, invalid contacts, bounces, unsubscribes, suppression lists, inactive contacts and incorrect data.
  
• Build and maintain customer segmentation based on geography, language, lead source, KYC status, deposit status, account status, trading activity and behaviour.
  
• Conduct regular database and campaign audits to identify data-quality issues, broken segmentation, incorrect triggers, overlapping journeys and gaps in communication.
  
• Build behavioural and lifecycle-triggered email automations.
  
• Run A/B tests across subject lines, content, CTAs, timing and audience segments.
  
• Monitor deliverability, sender reputation, bounce rates, spam complaints and unsubscribes.
  
• Maintain appropriate consent, suppression and exclusion rules.
  
• Track performance against KYC, FTD, deposits, activation and reactivation, not just opens and clicks.
  
• Produce clear performance reports and recommendations for continuous improvement.
  

• 3+ years of hands-on email/CRM marketing experience
  
• Forex, CFD, fintech or online trading experience strongly preferred
  
• Strong experience with CRM databases, segmentation and data hygiene
  
• Proven experience building automated and behaviour-triggered email journeys
  
• Strong understanding of personalisation, A/B testing and lifecycle marketing
  
• Email deliverability knowledge, including SPF, DKIM, DMARC, bounce management, suppression and list hygiene
  
• Strong analytical skills and ability to connect email activity to commercial outcome
  
• Understanding of GDPR, consent management and financial-services marketing requirements
  
• Excellent command of English
  
• Ability to work independently, take ownership of the CRM/email marketing function and manage tasks with minimal supervision
  

Working model:

• Remote
  
• Monday–Friday, generally 08:00–16:00 or 09:00–17:00, depending on project and client requirements
  
• Project-based engagement, with the duration to be defined according to client needs
  
• B2B / freelance engagement strongly preferred. We particularly welcome candidates who are already freelancers or are accustomed to working with several clients
  
• Expected start: as soon as possible, with an initial target around 15 October 2026
  

Why join this project?

You will have the opportunity to take ownership of a CRM and marketing automation function within an international fintech environment, working directly on customer lifecycle, automation, segmentation, retention and reactivation activities.

If you are someone who enjoys building automation rather than simply sending newsletters, working with customer data and using behavioural insights to improve customer engagement and measurable business outcomes, we would be happy to hear from you.