CRM & Marketing Automation Executive

CRM & Marketing Automation Executive 

This is a hybrid role. We work in our office in Dublin city centre on Wednesdays, Thursdays & Fridays. The rest of the week you decide where you work, in the office or remotely.

Are you passionate about email marketing, CRM, and automation? Are you experienced in managing campaigns and automated flows in Klaviyo? If so, Wolfgang Digital, one of Ireland’s leading digital marketing agencies, is looking for you to join our dynamic team as a CRM & Marketing Automation Executive.

As a CRM & Marketing Automation Executive, you will audit clients’ current email marketing activity, learn about their business, their customers and develop and execute enhanced strategies that drive remarkable results. You will oversee all aspects of email marketing campaigns, including market research, automation set up, list management, A/B testing, written content, email design and reporting.

Wolfgang Digital is:

Award-winning, home grown and innovative. Wolfgang Digital is all of these and so much more. As a marketing agency that was started at the founder’s kitchen table, it has gone from strength-to-strength, achieving success in Ireland, mainland Europe and the US.

• One of the best digital marketing agencies in the world
• An inclusive, equitable and diverse workplace
• Employee owned!
• Paying market rate salary and with several performance bonuses on top
• All about employee wellness so we have monthly massages, free counselling, external expert speakers and more
• Heavy investors in ongoing learning and development 
• A Great Place to Work 

Fostering a fun and vibrant environment, Wolfgang Digital are experts at making great digital marketers. As a member of the team, you’ll benefit from 10+ hours of training every month and will be supported to achieve and surpass your career expectations.

You’ll be encouraged to keep trying new things, challenge the status quo, build on your existing knowledge and continuously find ways to do things better.

The Role & Responsibilities

• Audit legacy email campaigns, identifying strengths and weaknesses
• Develop all kinds of email strategies in ecommerce, B2B, lead nurturing, newsletters etc.  
• Execute effective list segmentation strategies
• Maintain customer lists and databases
•  Plan, design and build automated flows and campaigns
•  Write compelling email copy & design engaging email templates
• Manage campaign performance, optimisation and reporting
• Understand the impact of changes in the digital landscape including third party cookies and data privacy legislation and educate clients on those 
•  Communicate strategy, project progress and results to clients and teammates
• Responsibility for finding opportunities for new and existing clients to generate business growth through email
• Prepare and present proposals to prospective clients

About You:

To be considered for this role, you’ll need:

• 2+ year experience managing email campaigns & automations
• Robust Klaviyo knowledge of the capabilities of the platform
• Experience working with additional recognised email platforms (e.g. Mailchimp, Hubspot, Salesforce, Constant Contact, Campaign Monitor etc.) will be considered a plus
• Experience with Google Analytics and dedicated email reporting tools
•  Proficiency in MS Office and Google Docs product suites
•  BSc/BA degree in the field of marketing/advertising, business or related.
• Experience in any other digital marketing areas (Pad Social, Paid Search, SEO) will be considered a plus
• Experience working in an agency environment will be considered a plus

Professional Competencies

• Passion for email marketing, CRM and automation
• Excellent writing ability and verbal communication skills
• Outstanding ability to think creatively, and to identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
•  Ability to clearly and effectively articulate thoughts and points on email marketing and automation
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organisational, project management and time management skills

To apply upload your CV, cover letter and answer the questions in the application portal.

Thank you and best of luck!