As a CRM Manager at Aristocrat, you will be central to delivering live campaigns that excel in driving revenue. You will also improve player engagement and retention. Our mission is to bring happiness to life through the power of play. Your work will have a direct impact on this mission. If you enjoy crafting seamless gaming experiences and thrive in a collaborative, data-driven environment, this opportunity is perfect for you. Experience in GameOps or equivalent is accepted.
What You'll DoCollaborate closely with Principal GameOps Manager and Events and LFC Stream Leads to support and deliver live campaigns.
Improve monetization, engagement, and retention metrics through innovative strategies.
Develop and optimize our marketing toolkit and roadmap.
Work with Product, QA Managers, VIP Managers, CS Agents, Artists, UA Managers, and other central teams to ensure successful campaigns.
Drive short to medium-term game performance through established practices and activities.
Complete and optimize LiveOps with build input.
Implement in-app engagement events, sales, special offers, and lifecycle flows.
Manage content and feature marketing, out-of-app communications, and new content promotions.
Coordinate community pages and retention campaigns.
Lead research initiatives to continuously improve campaign efficiency.
Data-focused approach with the ability to identify trends and achieve results supported by data.
Strong CRM management skills for coordinating the complete delivery cycle.
Expertise in segmentation, AB tests, analysis, and processes to improve planning and calendar use.
Outstanding written and verbal communication skills to foster a collaborative environment.
Experience working with data scientists and analysts to produce high-quality reports and real-time monitoring dashboards.
Extensive experience in managing marketing campaigns/LiveOps, preferably in F2P and Social Casino games.
Proven track record in personalization, customer segmentation, and engagement initiatives.
Ability to prioritize multiple tasks under pressure in a dynamic environment.
Great teammate with the ability to build positive relationships and influence collaborators.
A proactive approach to continuous improvement.
A university degree or equivalent experience in Business Administration, Product Development, Marketing, or Information Technology is preferred, but we value relevant transferable skills and experience.
Why Product Madness?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.
So, what’s stopping you?
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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