The Role
The Opportunity
The CRM Manager will lead customer retention at Culture Kings, driving loyalty and lifetime value through strategic engagement. This role focuses on nurturing community cohorts to boost repeat visits and long-term engagement. Leveraging customer data, segmentation, and automation, the ideal candidate will optimize email, SMS, and push communications. Key initiatives include refining loyalty programs, enhancing email automations, improving segmentation with first- and third-party data, and A/B testing campaigns to maximise engagement.
Who we are
Culture Kings represents the relationship between music, sport, and fashion. These are the three foundation pillars upon which Culture Kings stands. Within each of these components, streetwear has underlined and evolved to become an essential part of culture. Culture Kings prides itself on exclusivity and superiority offering a premium retail experience across all genres, cultures, styles, and ages combined with an extensive and curated range from 100+ leading street, sport, and fashion brands from all around the globe. Each Culture Kings store displays an electrifying atmosphere unparalleled in retail presenting some of Australia’s leading DJs performing daily in-store. Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings is ahead of its game offering an elite perspective of the ever-changing global streetwear landscape.
Key Responsibilities
- Develop and implement a comprehensive CRM strategy to improve customer engagement and lifetime value.
- Manage and optimise CRM platforms, ensuring seamless integration with eCommerce, POS, and other business systems. Such as Klaviyo, Shopify, Google Analytics & Triple Whale
- Utilise customer data and insights to create personalised campaigns across email, SMS, loyalty programs, and other digital channels.
- Plan and execute targeted marketing campaigns, including segmentation, automation, and A/B testing.
- Analyse customer behavior, purchase patterns, and campaign performance to optimize CRM initiatives.
- Work closely with the marketing, eCommerce, and sales teams to align CRM efforts with overall business objectives.
- Create and monitor a loyalty program, ensuring it drives customer retention and repeat purchases.
- Manage and optimise customer journeys, lifecycle marketing, and re-engagement strategies.
- Ensure compliance with data privacy regulations and best practices in handling customer data.
- Provide regular reports and insights on CRM performance, KPIs, and opportunities for growth
Skills and Experience
- Experience: 3-5+ years in a CRM, customer retention, or loyalty marketing role, preferably in the retail or eCommerce sector.
- Technical Skills: Proficiency in CRM platforms (e.g., Shopify, Klaviyo, M3 or similar), email marketing tools, and analytics platforms.
- Strong understanding of customer segmentation, data analytics, and campaign performance measurement.
- Experience with A/B testing, personalization, and automation tools.
- Familiarity with loyalty programs and customer retention strategies in retail.
- Knowledge of data privacy regulations and compliance requirements.
- Excellent communication, project management, and stakeholder collaboration skills.
What Culture Kings offers you
- Generous team discounts and employee recognition
- Never-ending career growth opportunities
- Exciting, fast-paced, and dynamic environment with a supportive team
- Free onsite parking
- No office politics, corporate protocol, or useless business jargon is needed. We love keeping the entrepreneurial vibe of the “best in the world” team that comes together to change the status quo
APPLY NOW!
There has never been a more exciting time to join Culture Kings as we expand, innovate, and continue to be the most sought-after streetwear retailer on the market! If this is the opportunity you’ve been waiting for, we want to hear from you. Please apply now with your CV outlining your experience and why you believe you are the right fit for the role.
#CultureKings #CultureKingsCareers
Culture Kings Inc. is an Equal Opportunity Employer (EOE). We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.
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The Company
What We Do
Culture Kings is a premium streetwear brand with exclusivity and superiority across a wide range of genres, styles and cultures. Curated with an extensive selection of over 100 leading brands from around the world, as well as World Exclusive pieces you won’t find anywhere else, the Culture Kings collection stands as one the most sought-after streetwear retailers on the market today.
Frequently visited by some of the world’s best athletes, artists and tastemakers, Culture Kings remains ahead of its game in offering an elite perspective of the ever-changing global streetwear landscape.
