The Role
Manage customer lifecycle and CRM initiatives through segmentation, personalized journeys, multichannel campaigns, KPI tracking, behavioral analysis, retention and reactivation programs. Collaborate with Marketing, Data, Product, CRM, and Compliance teams to optimize engagement, support audits, resolve customer issues, and ensure secure, GDPR-compliant data handling.
Summary Generated by Built In
CRM ManagerCustomer Operations Specialist
Core Skills & Tools
What you'll bring:
About us
You have come here for the vacancy of Gaming Insights Analyst. We aim to provide all the information you need to take the next step in your career.
We hope the journey you are about to begin will be full of pleasant surprises and professional growth.
We are apeople, representing adjarabet.com – the largest entertainment portal in the region and a proud member of the international group, Flutter Central & Eastern Europe.
We offer a sustainable environment, a team of highly skilled professionals, and a workplace filled with new and exciting experiences. If you decide to start your journey with us, we will be delighted to share our 20+ years of experience in development, success, and innovation.
To learn more about the Gaming Insights Analyst vacancy, please click here.
May your journey begin!
apeople team
As a Customer Lifecycle & CRM professional, you will drive customer engagement and value across the customer lifecycle. You will use data, segmentation, and targeted campaigns to support key KPIs such as NGR, GGR, turnover, deposits, active customers, retention, and reactivation.
You will work closely with CRM, Marketing, Data, Product, and Compliance teams to deliver effective, personalized customer journeys while ensuring responsible and GDPR-compliant use of personal data.
What you'll do:
You will work closely with CRM, Marketing, Data, Product, and Compliance teams to deliver effective, personalized customer journeys while ensuring responsible and GDPR-compliant use of personal data.
What you'll do:
- Manage CRM objectives and KPIs, including NGR, GGR, turnover, deposits, and active customers.
- Analyze customer behavior and lifecycle data to identify opportunities for retention, reactivation, cross-sell, and upsell.
- Plan, launch, and optimize public and segmented campaigns across email, SMS, web, sliders, and other channels.
- Develop customer segments, journeys, and workflows to deliver personalized experiences.
- Prepare campaign briefs, monitor performance, and report results with actionable recommendations.
- Research customer and market trends to improve engagement and campaign effectiveness.
- Resolve day-to-day CRM and customer-related issues efficiently and securely.
- Ensure customer data is handled securely and in line with GDPR and company policies.
- Work with Compliance to support audits, regulatory requirements, and data protection procedures.
- Share customer insights and best practices with the wider team.
Core Skills & Tools
- CRM & customer lifecycle management
- Customer segmentation & behavioral analysis
- Campaign management & marketing automation
- Multi-channel communication: Email, SMS, Web, etc.
- Data analysis & KPI reporting
- Customer journey & workflow management
- GDPR & data protection
What you'll bring:
- Experience in CRM, lifecycle marketing, customer engagement, or a related field.
- Strong analytical and problem-solving skills.
- Understanding of customer segmentation, personalization, and campaign optimization.
- Experience with CRM or marketing automation platforms.
- Strong understanding of GDPR and responsible data handling.
- Excellent communication and cross-functional collaboration skills.
- A proactive, data-driven, and customer-focused mindset.
About us
You have come here for the vacancy of Gaming Insights Analyst. We aim to provide all the information you need to take the next step in your career.
We hope the journey you are about to begin will be full of pleasant surprises and professional growth.
We are apeople, representing adjarabet.com – the largest entertainment portal in the region and a proud member of the international group, Flutter Central & Eastern Europe.
We offer a sustainable environment, a team of highly skilled professionals, and a workplace filled with new and exciting experiences. If you decide to start your journey with us, we will be delighted to share our 20+ years of experience in development, success, and innovation.
To learn more about the Gaming Insights Analyst vacancy, please click here.
May your journey begin!
apeople team
Skills Required
- Experience in CRM, lifecycle marketing, customer engagement, or a related field
- Strong analytical and problem-solving skills
- Understanding of customer segmentation, personalization, and campaign optimization
- Experience with CRM or marketing automation platforms
- Strong understanding of GDPR and responsible data handling
- Excellent communication and cross-functional collaboration skills
- Proactive, data-driven, and customer-focused mindset
Flutter International Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Flutter International and has not been reviewed or approved by Flutter International.
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Wellbeing & Lifestyle Benefits — On‑site perks, wellbeing programs, and hobby/gym options are consistently emphasized, with a publicly described broad benefits package aligning to these elements. The overall package is often positioned as a strength beyond base salary.
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Leave & Time Off Breadth — Generous annual leave and paid volunteering time are highlighted as core offerings across many locations. Role pages and job ads reinforce time‑off as a notable component of the total package.
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Healthcare Strength — Private medical and dental coverage, alongside wellbeing resources and an Employee Assistance Programme, are described as core parts of the offer. Health insurance and related extras are noted across multiple countries.
Flutter International Insights
What's It Like to Work at Flutter International?
Flutter International Culture & Values
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Flutter International Company Growth, Stability & Outlook
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The Company
What We Do
We’re Flutter International, a global sports betting, gaming and entertainment provider. We operate some of the world’s most innovative, diverse and distinctive brands, including PokerStars, Betfair International, Adjarabet, Junglee Games, Sisal and Singular. Our vision is to be the player's champion, wherever they play, and that’s #MadePossibleBy the people in our teams. If you’re ready to champion play, champion empowerment, and champion teamwork, then we could have the perfect role for you. With five million customers around the world, it’s a fast-paced environment, but we really do have something for everyone. Are you ready to discover a world of possibilities? Take a look at our openings in the Jobs tab and apply today.
