9Rooftops is seeking a CRM Manager to lead CRM strategy and execution across our client portfolio. In this role, you'll align data-driven marketing with client business goals to drive customer engagement and measurable outcomes, serving as the strategic and technical lead for lifecycle marketing programs.
Key Responsibilities
The CRM Manager leads CRM strategy and execution, aligning data-driven marketing with client goals to drive customer engagement and measurable business outcomes. This includes managing multiple CRM programs and campaigns simultaneously, ensuring timely deployment, testing, and reporting across platforms, and maintaining precision in data workflows, personalization logic, and CRM ecosystem configurations.
This role partners directly with clients to understand their business needs, offering strategic CRM solutions that improve retention and ROI, while leading cross-functional collaboration with developers, analysts, and strategists to execute campaigns and maintain CRM systems.
The CRM Manager also provides thought leadership on CRM and MarTech trends, guiding clients on long-term data, personalization, and AI-driven strategies, and drives business outcomes through performance measurement, conversion optimization, lifecycle value enhancement, and A/B testing.
Qualifications & Experience
- 5+ years of CRM and marketing automation experience, specializing in lifecycle marketing, technology implementation (e.g., HubSpot, Salesforce, Braze), and campaign optimization
- Demonstrated experience ensuring compliance with data regulations (CAN-SPAM/GDPR) and maintaining clean, accurate data across CRM ecosystems
- Proven track record managing client relationships and translating business needs into CRM strategy
- Experience leading cross-functional teams including developers, analysts, and strategists
Skills
Strong communication skills are essential, with the ability to translate complex CRM strategies for both technical teams and non-technical stakeholders, fostering alignment and transparency. The ideal candidate brings sharp attention to detail, excellent time management across concurrent programs and platforms, and strategic thinking grounded in business acumen and performance-driven decision-making.
Skills Required
- 5+ years of CRM and marketing automation experience specializing in lifecycle marketing and campaign optimization
- Experience implementing technology platforms (HubSpot, Salesforce, Braze)
- Experience ensuring compliance with data regulations (CAN-SPAM/GDPR) and maintaining clean CRM data
- Proven track record managing client relationships and translating business needs into CRM strategy
- Experience leading cross-functional teams including developers, analysts, and strategists
- Strong communication skills for technical and non-technical stakeholders
- Attention to detail, time management across concurrent programs, and strategic, performance-driven decision-making
What We Do
Eastport Holdings is an independent holding company and marketing services partner that operates a diversified portfolio of agencies specializing in advertising, media, and public relations throughout North and South America. The company provides comprehensive services, including brand strategy, media planning, creative production, and analytics, while ensuring its network of agencies maintains their independence and operational autonomy to drive competitive advantage.
