The Role
The CRM & Loyalty Manager at Showpo will lead customer lifecycle marketing programs across multiple regions, optimize retention and loyalty strategies, manage the Klaviyo platform, and oversee reporting on CRM & loyalty KPIs, all while collaborating with various teams to enhance personalized customer experiences.
Summary Generated by Built In
About Us:
Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.
Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.
The Role:
An exciting newly created CRM & Loyalty Manager role has arisen at Showpo in our Digital Marketing team! The CRM & Loyalty Manager will own the strategy and execution of Showpo’s customer lifecycle marketing programs, leveraging email, SMS, App Push, Loyalty Program data, and segmentation to deliver personalised, automated, and targeted customer experiences. This role will drive retention, loyalty, and revenue growth by optimising flows, campaigns, and segmentation, while ensuring Showpo’s loyalty program evolves to meet customer expectations across multiple global markets.
Sound interesting? Read on!
Day to day, you will:
- Lead global CRM strategy and execution across email, app push and SMS in AU, NZ, US and UK markets, with a strong focus on retention, new customer onboarding, loyalty, and personalised journeys
- Own the new Klaviyo platform post-migration, leading all email, app push and SMS automated lifecycle flows, segmentation, testing and reporting
- Build and maintain a robust customer segmentation strategy using first-party and behavioural data to deliver personalised experiences across lifecycle stages
- Partner with Paid Media, Trading, Tech, Data, and Creative teams to align CRM strategy with broader performance, promotions and content priorities
- Manage and optimise Showpo’s loyalty program (market-specific across AU, NZ, US, EU/UK)
- Drive personalised customer journeys across Showpo’s website, cart, and checkout stages using Nosto
- Own reporting on CRM & loyalty KPIs: open/click rates, deliverability, churn, CLTV, repeat purchase, and loyalty redemption
- Lead A/B and multivariate testing across subject lines, content, CTAs, segmentation and frequency
- Coach & lead a CRM Specialist and EDM builder (offshore)
Who are you?
- Experience in CRM, Lifecycle or Email Marketing roles (retail/eCom a must)
- Proficiency in Klaviyo, email automation platforms, and customer segmentation
- Experience with A/B testing methodologies and campaign optimisation
- A collaborative problem solver who thrives in a fast paced environment!
What's in it for you?
- 50% staff discount, monthly staff sample sales, dog-friendly office, plus discounts at locations such as Peaches Pilates studios and the cinema!
- Hybrid office environment 2/3 days per week in office
- Free 24/7 GP access through our Updoc employee healthcare benefit! (Including prescriptions and referrals sent straight to your phone) - Showpo paid healthcare benefits when you need it!
- Enjoy financial advice and discounts through our Commbank Workplace Banking Program
- We encourage our team to make time for fun - from Games Night and Scavenger Hunts to Friday bubbles and our “I S**t Rainbows” recognition program
- Your growth matters - you’ll get a tailored development plan and opportunities to make real impact
- Plus: Brekkie bar, EAP mental health support, Showpo Coffee Club
- Paid parental leave
- What matters to us - we support The Hunger Project through our donations, staff sample sales, yearly edits and awareness.
- We are also the first workplace in Australia to be accredited as an Endometriosis friendly workplace
Are you our first CRM & Loyalty Manager? To find out more - click apply!
At Showpo we are committed to fostering an environment where everyone can belong and be their authentic selves. We strive to craft a culture that reflects the diversity of our customer, where our differences make us stronger and help us become better humans. We celebrate our people and support them, ensuring we’re a workplace welcoming to all, where everyone can bring their whole selves to work. We are on a journey and sometimes might make mistakes, but we are committed to learning, growing and backing up these words with positive action.
Top Skills
Email Automation Platforms
Klaviyo
Nosto
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The Company
What We Do
Showpo is an Australian owned, social media led e-commerce brand, redefining fashion retail for the next generation of women.
Founded in Sydney in 2010 by Jane Lu, what started as a platform to disrupt the traditional retail model, is now a global fashion destination. We connect a community of millions around the world to inspiration, discovery and the latest trends, with new styles dropping weekly.
Through a curated offering of apparel, beauty, accessories and footwear, we exist to make fashion accessible, from social to your door.
SHOP: www.showpo.com
FACEBOOK: fb.com/iloveshowpo
INSTAGRAM: @showpo
TIKTOK: @showpo
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