At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
PrizePicks is seeking a highly motivated and experienced Customer Journey, CRM & Lifecycle Marketing Specialist. This individual will play a pivotal role in enhancing customer relationships and driving engagement through strategic marketing campaigns across various stages of the customer lifecycle. The successful candidate will have a strong background in CRM, email marketing, and customer segmentation strategies.
What you’ll do:- Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
- Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
- Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
- Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
- Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
- Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment and success of campaigns.
- Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.
- Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
- Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
- Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
- Strong understanding of email/in-app/push marketing best practices and copywriting skills.
- Experience in the Daily Fantasy Sports or gaming industry is preferred.
- Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
- Organized and detail oriented
- Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
- Excellent communication, collaboration, and problem-solving skills.
Where you’ll live:
- This is an on-site position requiring the employee to work full-time from our PrizePicks headquarters in Atlanta. #LI-Onsite
The typical salary range for this position is $70,000 to $90,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. We’re committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 06/27/2025
First Extension: 7/24/2025
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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What We Do
PrizePicks is the fastest-growing sports company in North America according to the 2022 Inc. 5000 rankings and the largest independent skill-based fantasy sports operator in North America. PrizePicks was also awarded a Best Places to work certification in 2025. The company was recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is the most fun, fast and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends & Counter-Strike. Founded and headquartered in Atlanta, GA, the PrizePicks workforce has grown to over 150 in the past year, with the company recently being recognized as a Top Workplace by the Atlanta Journal Constitution.
https://www.greatplacetowork.com/certified-company/7085841
Why Work With Us
A great place to work has a team-first mindset that fosters trust, open communication, and a willingness to adapt. It moves quickly with purpose, operates at peak performance, and encourages creativity. Employees feel valued, supported, and motivated to succeed in a positive and inclusive work environment.
We believe in people here at PrizePicks.
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Employees work remotely.
PrizePicks has a workforce made up of a combination of remote, hybrid and on site employees. Most of our Engineering department is fully remote with other teams being on site at our beautiful ATL office.
