MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. We have a team of brilliant, dedicated and passionate people to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.
That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.
About the RoleIn the role of CRM Lifecycle Manager, you'll be working on both execution (in our CRM tool, Braze) and strategy. You'll work closely to develop creative ideas for Acquisition & Retention CRM initiatives and automations, partnering with our Product, Engineering & Marketing teams across the world. You'll drive subscriber lifetime value via upsell and cross-sell, and implement initiatives to mitigate churn risk, while connecting audiences everywhere to great cinema.
End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.). This involves everything from developing automation’s strategy to briefing creative assets, data integration and owning testing.
Key CRM stakeholder for Global Sales, our main driver of acquisition, from strategy definition and creative briefing to pilot launches and performance analysis.
Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
Optimise CRM automations with continuous A/B testing and experimenting.
Collaborate with the wider CRM & Lifecycle team to share learnings and minimise CRM pressure and clashes.
Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects, to promote and champion a more holistic approach to acquisition and retention.
Foster creative strategies and solutions to meet the evolving needs of businesses and customers.
5+ years working as a CRM professional in a similar marketing role
Experience with Braze or a similar marketing platform (i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks)..
Confident technical implementation with experience independently implementing cross-channel and multi-language CRM campaigns (from setup to QA to launch).
Strong project manager with excellent attention to detail and accuracy in setup and execution
Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
Team player who enjoys working collaboratively with cross-functional counterparts
Passion for cinema, especially independent and international films, is a plus.
We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.
MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.
Top Skills
What We Do
MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. MUBI creates, curates, acquires and champions visionary films, bringing them to audiences all over the world.
MUBI is a place to discover ambitious films, from both iconic directors and emerging auteurs. All carefully chosen by MUBI’s curators. With MUBI GO, members in select countries can get a free ticket every week to see the best new films in cinemas. And Notebook explores all sides of cinema culture — both in print and online.
Some recent and upcoming MUBI Releases include: Coralie Fargeat’s The Substance, Sofia Coppola’s Priscilla, Ira Sachs’ Passages, Pedro Almodóvar’s Strange Way of Life, Molly Manning Walker’s How to Have Sex, Aki Kaurismäki's Fallen Leaves, Rodrigo Moreno’s The Delinquents, Felipe Gálvez’s The Settlers, Aftersun from Charlotte Wells, Park Chan-wook’s Decision to Leave, Joachim Trier’s The Worst Person in the World, Lukas Dhont’s Close, and Céline Sciamma’s Petite Maman.
MUBI Productions include Karim Aïnouz’s Rosebushpruning starring Kristen Stewart, Josh O’Connor and Elle Fanning, Christopher Andrews' Bring Them Down starring Christopher Abbott and Barry Keoghan, Elizabeth Sankey’s Witches, Bill Ross IV and Turner Ross’ Gasoline Rainbow, and Zia Anger’s My First Film starring Odessa Young and Devon Ross. MUBI Co-productions include Jim Jarmusch’s Father Mother Sister Brother starring Adam Driver, Mayim Bialik, Tom Waits, Charlotte Rampling, Cate Blanchett, Vicky Krieps, Indya Moore and Luka Sabbat, Michel Franco’s Memory starring Jessica Chastain and Peter Sarsgaard, Mia Hansen-Løve’s One Fine Morning starring Léa Seydoux, Ekwa Msangi’s Sundance prize-winner Farewell Amor and Rachel Lang’s Our Men.
Founded in 2007 by Efe Cakarel, MUBI is the biggest community of film lovers, anywhere. Available across 190 countries, with more than 16 million members around the world.
