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Location: Bengaluru (Work from Office)
Department: Retention
Type: Internship
Duration: 3 months
Stipend: 20-25k / Month
Company: appsforbharat.com
About AppsForBharat
AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we’re a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.
Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.
India’s $44B devotion economy is still largely offline and we’re building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you’ll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.
About the RoleWe are looking for a detail-oriented and execution-driven Retention Marketing Intern to support customer engagement, retention, and lifecycle communication. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.
Key Responsibilities -Execute CRM campaigns across Push, SMS, WhatsApp,E-mail, In-app, RCS
Build segments based on user behavior & funnels
Assist in lifecycle journeys (activation → retention → reactivation)
Track CTR, conversions & campaign performance
Run A/B experiments and optimize communication strategy
Coordinate with content, product & analytics teams
What We’re Looking For
Hands-on experience in CRM, retention marketing, or lifecycle operations.
Proficiency in CRM tools like MoEngage or CleverTap (mandatory).
Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.
Basic understanding of segmentation, funnels, and campaign analytics.
Strong attention to detail and ability to manage multiple campaigns in parallel.
Mandatory: Hindi + English [South languages good to have]
Apply Now
Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.
Email: [email protected]
One Team. One Goal. Assisting millions on their digital devotional journeys
Skills Required
- Hands-on experience in CRM, retention marketing, or lifecycle operations
- Proficiency in CRM tools like MoEngage or CleverTap
- Experience managing SMS, Push Notifications, WhatsApp, and RCS campaigns
- Basic understanding of segmentation, funnels, and campaign analytics
- Ability to run A/B experiments and optimize communication strategy
- Fluency in Hindi and English (South Indian languages good to have)
- Strong attention to detail and ability to manage multiple campaigns in parallel
What We Do
We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content. Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives. Read more about us here: appsforbharat.com
