The Role
Lead end-to-end creative development and production of multi-channel CRM campaigns for Google Hardware programs. Manage content, assets, editorial calendars, stakeholder and agency relationships, campaign operations, segmentation, reporting, and optimization to drive engagement, retention, and lifetime value.
Summary Generated by Built In
ABOUT ALGOMARKETING
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Algomarketing are experts at delivering programs and resourcing for strategic roles within Marketing teams. We are a global team of Marketing experts, spanning 30 countries across Asia Pacific, Americas, Africa, and Europe. Highly experienced in enterprise B2B Marketing, and specialised in technology and SaaS.
Our team works collaboratively, with experience from the world's largest and most ambitious brands, including Google, Stripe, Workday, Worldpay, Accenture, ACI Worldwide, GSK, and Allianz.
We empower Marketers through Algorithmic Marketing, a data driven approach that delivers deeper insights, faster execution, and streamlined operations.
Visit our website to read more about us.
OVERVIEW
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We are seeking a Creative Producer, CRM to lead the creative development and execution of customer communications across Google's Hardware marketing programs. This role combines creative strategy, content production, stakeholder management, and campaign optimization to deliver engaging customer experiences that drive retention, engagement, and lifetime value.
Working closely with CRM Leads, Technical Producers, Product Marketing teams, and external creative partners, you will shape and deliver multi-channel CRM campaigns that educate, inspire, and delight customers throughout their lifecycle. From campaign ideation through launch and performance analysis, you will ensure every communication is strategically aligned, visually compelling, and executed to the highest quality standards.
This is a highly collaborative role for someone who thrives at the intersection of creativity and operational excellence. You will manage campaign development across multiple product lines, markets, and audiences while balancing stakeholder priorities, creative quality, and business objectives.
Success in this role comes from combining strong creative judgment with exceptional organizational skills, enabling the delivery of impactful customer experiences that strengthen brand affinity and drive measurable marketing outcomes.
Key Responsibilities
SCOPE AND DELIVERABLES
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Creative Campaign Development- Lead the end-to-end creative development of CRM campaigns, from briefing and concept development through production, launch, and post-campaign analysis.
- Partner with marketing, product, and cross-functional stakeholders to translate business objectives into compelling customer communications.
- Develop creative approaches that align with brand guidelines while supporting product launches, promotional initiatives, and lifecycle marketing strategies.
- Ensure all campaign assets maintain a consistent customer experience across channels, audiences, and markets.
- Maintain and enhance internal activation tools built on Google Apps Script — Manage the development of email creative, copy, and content components across CRM programs.
- Build and maintain email content within approved content management systems, ensuring communications are visually polished, technically accurate, and on-brand.
- Leverage emerging technologies and AI-enabled creative tools where appropriate to improve efficiency, scalability, and creative output.
- Maintain content libraries, templates, and reusable assets that support campaign consistency and operational efficiency.
- Support the development of customer communication strategies that drive engagement, retention, and customer lifetime value.
- Implement segmentation strategies, message frameworks, and audience journeys across multiple customer groups and geographies.
- Collaborate with CRM and analytics teams to ensure communications are relevant, personalized, and aligned to customer needs throughout the lifecycle.
- Partner with technical and audience teams to ensure campaign strategies are accurately translated into execution.
- Own and maintain forward-looking CRM editorial calendars that align with product roadmaps, marketing initiatives, and promotional priorities.
- Coordinate campaign timelines, dependencies, and deliverables across multiple stakeholders and workstreams.
- Manage campaign production schedules to ensure projects are delivered on time, within scope, and aligned with business priorities.
- Balance multiple concurrent campaigns while maintaining high creative and operational standards.
- Build strong working relationships across marketing, product, creative, and operational teams.
- Coordinate reviews, feedback cycles, approvals, and stakeholder communications throughout the campaign lifecycle.
- Manage relationships with external creative agencies and production partners when required, ensuring deliverables meet quality, timeline, and budget expectations.
- Facilitate cross-functional collaboration to drive alignment and successful campaign execution.
- Work closely with the Delivery Lead to update on timelines and workloads.
- Monitor campaign performance and customer engagement metrics across CRM programs.
- Develop standardized reporting and performance summaries to communicate results and insights to stakeholders.
- Translate campaign data into actionable recommendations that improve future creative, messaging, targeting, and customer experiences.
- Support testing strategies and optimization programs to continuously improve campaign effectiveness.
Continuous Improvement
- Identify opportunities to improve creative workflows, campaign development processes, and stakeholder collaboration models.
- Champion best practices in CRM creative development, customer communications, and content production.
- Stay informed on emerging CRM trends, customer engagement strategies, creative technologies, and industry best practices.
Skills, Knowledge & Expertise
REQUIREMENTS
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- 5 years of experience in creative production, CRM marketing, digital marketing, or related marketing disciplines.
- Demonstrated experience developing and managing customer-facing marketing campaigns, preferably within B2C environments.
- Strong understanding of email marketing best practices, customer communications, and lifecycle marketing principles.
- Experience creating and managing digital marketing content, with a portfolio demonstrating strong creative and strategic thinking.
- Hands-on experience building or managing email content within content management systems.
- Experience coordinating campaign development across multiple stakeholders, teams, and timelines.
- Strong project management capabilities with exceptional attention to detail and the ability to manage multiple priorities simultaneously.
- Experience supporting or launching campaigns across multiple markets and regions is advantageous.
- Experience working with external creative agencies or production partners is beneficial.
- Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies is preferred.
- Experience using AI-assisted creative tools or content production workflows is advantageous.
SOFT SKILLS
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- Strong creative judgment with a keen eye for design, messaging, and customer experience.
- Excellent written and verbal communication skills.
- Exceptional organizational skills and ability to manage multiple projects in fast-paced environments.
- Strong stakeholder management and relationship-building capabilities.
- Proactive, self-motivated, and comfortable operating in ambiguous or evolving environments.
- Collaborative mindset with the ability to influence cross-functional teams without direct authority.
- Data-driven approach to decision-making and continuous improvement.
- Passion for customer engagement, storytelling, and delivering exceptional brand experiences.
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- 5 years of experience in creative production, CRM marketing, digital marketing, or related marketing disciplines.
- Demonstrated experience developing and managing customer-facing marketing campaigns (preferably B2C).
- Strong understanding of email marketing best practices, customer communications, and lifecycle marketing principles.
- Experience creating and managing digital marketing content, with a portfolio demonstrating creative and strategic thinking.
- Hands-on experience building or managing email content within content management systems.
- Experience coordinating campaign development across multiple stakeholders, teams, and timelines.
- Strong project management capabilities with exceptional attention to detail and ability to manage multiple priorities.
- Experience supporting or launching campaigns across multiple markets and regions.
- Experience working with external creative agencies or production partners.
- Familiarity with customer segmentation, personalization strategies, and campaign optimization methodologies.
- Experience using AI-assisted creative tools or content production workflows.
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
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