CRM Campaign Coordinator

Reposted 18 Days Ago
Be an Early Applicant
Cape Town, City of Cape Town, Western Cape
In-Office
Junior
eCommerce • Retail
The Role
Assist in executing CRM strategies and campaigns, manage email initiatives, coordinate content creation, analyze data, and support customer engagement efforts.
Summary Generated by Built In
About us

Step into the wild world of OneDayOnly – South Africa's OG daily deals hub. We're the pioneers of cool discounts, hitting you for just one day because, well, why overcomplicate things? We've got the big names, top suppliers, and a dash of our secret sauce to make you feel like a BIG DEAL. Not to brag, but we have over a million potential savvy shoppers getting our daily dose every 24 hours.

We're not fussy – if the price is right and the quality checks out, we're selling it. That's what makes us the go-to for both the smart buyer and the eager seller. Toss in the urgency of our deals, and boom, success happens quicker than you can blink. So, jump in, where FOMO meets killer deals, and let's turn every day into a retail party!

About you

You’re equal parts analytical and creative, with a knack for turning customer data into smart, engaging campaigns. You get a kick out of spotting patterns in performance metrics, love a clean, responsive email template, and believe A/B testing isn’t optional, it’s essential. Whether you’re coordinating with creatives, fine-tuning copy in Asana, or checking how emails render across devices (because yes, it does matter), you bring order to chaos and clarity to complexity. You're detail-driven, curious by nature, and always thinking one step ahead, especially when it comes to keeping customers engaged and coming back for more.

Responsibilities:Assist in CRM strategy execution:
  • Support the CRM Manager in executing CRM strategies aligned with the overarching marketing goals, aimed at achieving customer retention and revenue growth targets
  • Help craft CRM campaigns to drive customer engagement, increase cross-sell and up-sell opportunities, and work towards preventing subscriber and customer dormancy.
Campaign management:
  • Coordinate the execution of email marketing initiatives, including campaign creation, monitoring, reviewing and testing.
Content coordination:
  • Work closely with Creative and Brand teams to create relevant and on-brand content for CRM campaigns.
  • Manage campaign briefs, including creative and copy input, and handle feedback via the project management tool - Asana.
Testing and QA:
  • Prepare variations for A/B testing and execute test plans.
  • Run QA to test email assets across different environments, ensuring templates meet deliverability and visual quality standards across various devices and email clients.
Data and analytics:
  • Assist in measuring the impact of CRM initiatives and implementations, collaborating with the Digital and Analytics team to track key business metrics and customer experiences.
  • Support the CRM Manager with assistance on customer segmentation, re-engagement, and personalisation processes, tailoring activities to customer behaviours and buying stages.
  • Reporting on CRM efforts.
Push notifications and onsite overlays:
  • Support the planning, implementation, testing, and reporting of push notification and onsite overlay strategies.
  • Cross-functional collaboration:
  • Establish excellent cross-functional relationships and engage stakeholders to ensure customer outcomes align with our CRM and Customer Experience vision.
  • Provide support to the Sales Merchandise team for daily mailer setups and ad-hoc support as required.
Experience/Qualifications:
  • Bachelor's degree in Marketing, Business, Economics, or a related field; or equivalent professional experience.
  • 1 - 3 years of experience in a CRM or email marketing role, preferably in the e-commerce or online marketing space.
  • Proficient in CRM platforms such as Sailthru, Klaviyo, Salesforce, Emarsys or similar.
  • Excellent written and verbal communication skills.
  • Problem-solving and decision-making abilities with creative and innovative thinking.
  • Ability to synthesise and analyse data to develop key insights and recommendations for future plans.
  • Familiarity with web analytics tools and quantitative skills.
  • Proficient in Microsoft Office/Google Suite; experience with Jira, Asana, Tableau, Litmus and Sailthru is a plus.
  • Analytical skills with exposure to multivariate testing techniques.
  • Attention to detail and ability to manage complex projects under tight deadlines.
  • Experience with mobile email optimisation and responsive email template builds is a plus.
  • Collaborative mindset with experience working with developers, creatives, and copywriters.
  • Ability to prioritise and manage multiple projects simultaneously.

Top Skills

Asana
Crm Platforms Such As Sailthru
Emarsys
Google Suite
JIRA
Klaviyo
Litmus
MS Office
Salesforce
Tableau
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The Company
HQ: Western Cape
228 Employees
Year Founded: 2009

What We Do

OneDayOnly is South Africa's original daily deals website. We were founded back in 2010 by Chris Oberhofer and Maurits Vermeulen, two friends who came up with an idea to do something that had not yet been done in the country: build a website where customers could get their hands on incredible brands at unbeatable discounts for a limited time. Since then, we've grown to become a force to be reckoned with in the landscape of e-commerce, set apart from the rest by our fun tone of voice and sense of humour - and, of course, our big deals.

We partner with top brands and key suppliers to be able to offer products to over a million potential customers, through various channels including our daily mailer, social media accounts, email campaigns and, most recently, our mobile app - perfect for bagging big deals on the move!

Of course, our website and app don't run themselves: we employ over 300 human beings to sell things, buy things, process things, repair things and work on our website and app. Not to mention pack things and deliver things.

Why work for us? You'll have the unique opportunity to help a rapidly growing business get to the next level using cutting-edge technology like computers, printers, internet and electricity (even during loadshedding, woah!) But seriously, folks, you'll have the opportunity to mix and mingle with some incredibly talented people, all of whom are dedicated to driving our business forward in ways we might not have ever imagined.

Our culture: We're dedicated and hard-working without falling into the trap of becoming too corporate - or boring. That said, we pride ourselves on four key principles here: growth, innovation, value and authenticity - not just amongst the individuals who work here, but as a collective - and for our customers. We foster an energetic and authentic business mentality, ensuring that if we get the basics right and have fun along the way, everything else - including sales and customers - will fall into place.

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