The CRM & Content Coordinator (1 Year Contract) builds, tests, and deploys email and SMS campaigns for Spinrite and publishes blog content to our website. Reporting to the Email & CRM Lead, this candidate will support the day-to-day work that keeps campaigns and content running! Your work directly supports engagement and conversion targets across our digital marketing strategy.
Duties and Responsibilities:
- Support the Email & CRM Lead in running the Email/SMS marketing calendar, launching campaigns on schedule and in step with wider marketing initiatives.
- Coordinate with the Brand, Creative, and DTC E-Commerce teams to gather assets and build on-brand emails.
- Build, QA, and test campaign emails for content accuracy, working links, and correct rendering across email clients before deployment.
- Assist in executing and tracking A/B tests on subject lines, layouts, and send times, then surface the results to the team.
- Help apply audience segmentation within the platform so each group receives relevant content.
- Monitor automated lifecycle communications and flag optimization opportunities to the Lead.
- Support efforts to grow the contact database and maintain list hygiene across acquisition channels.
- Pull regular performance reports, keep campaign records accurate, and brief the Lead on results.
- Format and publish blog content in the CMS, adding images, links, and basic SEO elements before scheduling each post to go live.
- No specific responsibility for the health and safety of others, beyond following standard defined health and safety procedures and reporting any observed workplace hazards.
- Perform other duties as required.
Qualifications:
- Working knowledge of HTML email coding and basic CSS; comfortable making basic edits and troubleshooting formatting issues
- Familiarity with project management and collaboration tools such as Airtable and Microsoft Teams is an asset
- Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously while maintaining accuracy
- Excellent oral and written communication skills, with the ability to work effectively with cross-functional teams
- Capable of taking direction and working independently, while also coordinating effectively with the Lead and cross-functional teams
- 1-3 years of experience in email marketing, CRM, digital marketing, e-commerce, or a related role
- Hands-on experience with Klaviyo, Mailchimp, Marketo, or a similar email marketing platform; SMS marketing experience is required
- Knowledge of Shopify or other e-commerce/CMS platforms an asset
- Post-secondary school diploma in digital marketing, web development, or related program
Salary range: $55k - $60k
Skills Required
- Working knowledge of HTML email coding and basic CSS
- Hands-on experience with Klaviyo, Mailchimp, Marketo, or a similar email marketing platform
- SMS marketing experience
- 1-3 years of experience in email marketing, CRM, digital marketing, e-commerce, or a related role
- Post-secondary school diploma in digital marketing, web development, or related program
- Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously
- Excellent oral and written communication skills
- Capable of taking direction and working independently while coordinating with cross-functional teams
- Familiarity with project management and collaboration tools such as Airtable and Microsoft Teams
- Knowledge of Shopify or other e-commerce/CMS platforms
What We Do
We are an inspiration and education-driven crafts company in the North American market. Bernat, Red Heart, Caron, Coats & Clark and Yarnspirations are our key brands, supporting brick and mortar and e-commerce sales channels. In 1952, Spinrite as it is known today was formed by our founder, David Hay. Over the years, we have grown significantly through organic and acquisition-based growth. Today, we are the largest marketer of craft yarns and consumer sewing thread in North America. This year, we are very proud to be celebrating our 70th anniversary. For more information on our company, please visit Spinriteyarns.com. At Spinrite, we... 1. Promote collaboration. 2. Grow through learning…every day. 3. Take initiatives to make things better. 4. Own our mistakes and help others through theirs. 5. Think and act like an owner. 6. Celebrate ALL our successes, big and small. 7. Drive innovation and change. 8. Focus intensely on serving our customers better every day 9. Play to win as a team.
