How do you create customer journeys that truly make a difference? In this role, you will take ownership of local customer journeys and shape how we communicate with end customers across channels. Your work will directly influence engagement, retention, and overall customer experience.
As a CRM Campaign Manager, you will own, develop, and optimize customer journeys in Salesforce Marketing Cloud, ensuring strong performance and alignment with business goals. While the role has a strong connection to the Finnish market, we are open to candidates based across the Nordics, provided you bring strong Finnish language capabilities.
Your main responsibilities will include:
- Own and continuously improve customer journeys in Salesforce Marketing Cloud, from strategy to execution and performance tracking
- Create and localize high-quality customer communication across channels (email, SMS, etc.), with a strong focus on Finnish language content
- Serve as the primary Finnish-language copywriter for customer communications, creating compelling and accurate content across email, SMS, and other marketing channels
- Work proactively with AI tools and capabilities to enhance content creation, optimize customer journeys, improve efficiency, and identify new opportunities for personalization and performance improvements
- Drive performance through data analysis, KPIs, and A/B testing to improve engagement and business outcomes
- Collaborate closely with Nordic and local stakeholders to align priorities and ensure consistent customer experience
- Leverage data, segmentation, and platform capabilities to enable personalization and effective targeting
- Contribute to agile ways of working, sharing insights, best practices, and continuously improving processes and journeys
Skills required in this role:
You are someone who enjoys combining creativity with data and technology to improve customer experience. You take ownership, collaborate naturally across teams, and are motivated by delivering measurable results.
We believe you bring:
- Fluency in Finnish (written and spoken), with the ability to create clear, engaging, and high-quality customer communication (essential)
- +3 years of relevant experience in CRM, digital marketing, or customer journey management
- Hands-on experience with Salesforce Marketing Cloud or similar CRM platforms
- Strong analytical skills with experience in data-driven optimization, segmentation, and performance tracking
- Solid understanding of customer journey design and cross-channel communication
- Knowledge of GDPR and relevant local marketing regulations
- Some technical understanding (e.g., HTML/CSS for email)
It is an advantage if you also have:
- Experience working in Nordic or multi-market environments
- Experience with AI tools to enhance marketing performance and workflows
- Background in cross-sell strategies and lifecycle marketing
You are also:
- Proactive and accountable, with a strong sense of ownership
- Collaborative and communicative, able to work effectively across teams
- Curious and solution-oriented, with a drive to continuously improve
- Comfortable working in an agile, fast-paced environment
Interested in this opportunity? We encourage you to apply by June 14th. If you have any questions about the role, feel free to contact the Hiring Leader, Dan Frieden.
We perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.
Skills Required
- Fluency in Finnish (written and spoken)
- +3 years of relevant experience in CRM, digital marketing, or customer journey management
- Hands-on experience with Salesforce Marketing Cloud or similar CRM platforms
- Strong analytical skills with experience in data-driven optimization
- Knowledge of GDPR and relevant local marketing regulations
Santander Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Santander and has not been reviewed or approved by Santander.
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Retirement Support — A dollar‑for‑dollar 401(k) match up to 6% of eligible pay and immediate vesting are highlighted as core strengths, supporting long‑term savings. This is reinforced by company‑paid disability and life/AD&D coverage that bolster financial security.
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Leave & Time Off Breadth — Paid time off typically ranges from 18–30 days in the U.S. with 11 paid holidays, plus dedicated volunteer and development time; the UK features a minimum of 25 days with buy/sell options. Some roles also use self‑managed PTO, offering additional flexibility depending on team norms.
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Parental & Family Support — U.S. parental benefits include 8 weeks paid for all parents and a total of 16 weeks paid for birth mothers, with flexibility for reduced hours around childbirth. Caregiver leave and dependent‑care programs add further family support.
Santander Insights
What We Do
Banco Santander (SAN SM, STD US, BNC LN) is a leading commercial bank, founded in 1857 and headquartered in Spain and one of the largest banks in the world by market capitalization. The group’s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards). This operating model allows the bank to better leverage its unique combination of global scale and local leadership. Santander aims to be the best open financial services platform providing services to individuals, SMEs, corporates, financial institutions and governments. The bank’s purpose is to help people and businesses prosper in a simple, personal and fair way. Santander is building a more responsible bank and has made a number of commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030. In the first quarter of 2024, Banco Santander had €1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.
