CRM Associate Manager

Hybrid Role

Walker Edison is looking for a CRM Associate Manager who will manage the CRM efforts for Walkeredison.com. The ideal candidate will oversee the customer journeys to convert, engage and increase lifetime value of Walker Edison consumers. The right candidate for this role will have hands-on experience with CRM tools such as Klayvio to drive email, SMS, and loyalty. Experience developing and coding journeys, emails, SMS, lead generation efforts creating journeys, coding emails. Robust knowledge of email. In this role you will grow the consumer database for Walker Edison and effectively manage communications through the lifecycle of our consumer which visits and shops on Walkeredison.com.  This role requires some days in-office.

 This is how you can contribute to our success:

• You will oversee the CRM customer lifecycle and journey with a high focus on email, SMS, and loyalty.
• Build and scale programs from inception to help with lead generation, engagement, and growing LTV.
• Maximize characteristics and benefits of the CRM and Loyalty systems.
• Ensure CRM data is accurate and reliable for customizing reports.
• Create and implement robust journeys for optimal engagement and conversion.
• Work with supporting internal teams to brief needs for continued success and deliverables.
• Support Walker Edison’s DTC revenue goals with traffic and CVR from paid channels.
• Stay on top of relevant trends in CRM and needs for Walker Edison to be the primary communication to consumers.
• Special/other projects as assigned by the VP of DTC.

Qualifications:

• 4+ years of CRM experience for a DTC brand
• Prior success growing a brands database of consumers
• Strong knowledge of A/B testing and CRM
• Proven experience with creation of lifecycle campaigns
• Strong knowledge of event based triggers and logic
• Proficiency in CRM software
• Ability to resolve technical CRM issues
• Customer-driven
• eCommerce/DTC experience desired

Benefits

Comprehensive benefits include fully subsidized medical, dental, and vision insurance as well as life insurance, dependent care and flex spending accounts, a generous 401k match, very competitive PTO, and education and childcare reimbursement. Additional perks include complimentary market and gym discount.

About the Company

Walker Edison is one of the largest ready to assemble furniture companies. We specialize in E-Commerce and are expanding into all channels, including Brick and Mortar. With offices in the China, Vietnam, Brazil, and the United States, Walker Edison relies on data analytics and hard-working employees to create an excellent experience for every customer. Our success comes from an attitude of innovation, never settling, and giving back to the community. 

Walker Edison is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.