About the role:
Betr is looking for a highly motivated CRM Associate to join our team and help drive customer engagement across email, push, SMS, and in-app channels. Reporting to the Senior Manager, CRM & Optimization, and collaborating alongside another CRM Associate, you’ll play a key role in creating impactful customer journeys, executing lifecycle campaigns, and analyzing performance to drive strategic improvements.
You will work across our exciting product verticals, including Picks (DFS), Arcade, Social Sportsbook, Social Casino, Rips, and upcoming launches as we continue to expand!
If you’re detail-oriented, passionate about gaming and sports culture, and excited to work in a fast-paced environment, this is the role for you!
This role is based in Miami, Florida. You must be based in this area or be willing to relocate to be considered for this position. It will require scheduling flexibility, including working nights, holidays, and weekends when necessary (especially during peak sports schedules).
What You'll Do:
Execute and optimize multi-channel marketing campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
Build and maintain automated customer journeys across key lifecycle stages (onboarding, retention, reactivation).
Build targeted customer segments based on user behavior, activity, and transactional data for personalized messaging.
Run A/B tests on copy, creative, delivery timing, and incentives to improve conversion across CRM flows.
Track and report on both CRM metrics and core business KPIs, sharing insights and actionable recommendations to optimize ongoing campaigns.
Collaborate closely with the Senior Manager, CRM & Optimization to align CRM strategy with overall product and vertical goals.
About You:
1+ year of professional experience in CRM and lifecycle email marketing, including hands-on execution with push notifications, SMS, and in-app messaging.
Foundational understanding of Braze or a similar customer engagement platform (e.g., SFMC, Klaviyo, Customer.io), with a strong desire to learn and expand your technical skill set.
Strong written and verbal communication skills with proven copywriting ability tailored to consumer audiences.
Detail-oriented with exceptional organizational and campaign QA skills.
Analytical mindset with the ability to review campaign performance, understand key metrics, and recommend optimizations.
Dependable, with a strong work ethic and the ability to thrive and meet deadlines in a fast-paced environment.
Flexible and available to support some live campaigns on weekends, especially during NFL/NBA season.
Up to date with current social media and copywriting trends to stay on top of the best way to message our unique audiences.
Passionate and knowledgeable about sports, casino, gaming culture, or all of the above!
Direct experience using Braze.
Prior experience in iGaming, Daily Fantasy Sports (DFS), Sportsbook, or Social Casino.
Experience with or personal interest in digital collectibles, card breaks / "rips," or unboxing games.
A lifelong, passionate sports fan!
Bonus Points:
Skills Required
- 1+ year of professional experience in CRM and lifecycle email marketing
- Hands-on experience with push notifications, SMS, and in-app messaging
- Foundational understanding of Braze or a similar customer engagement platform such as SFMC, Klaviyo, or Customer.io
- Strong written and verbal communication skills
- Proven copywriting ability for consumer audiences
- Exceptional attention to detail, organization, and campaign QA skills
- Ability to analyze campaign performance and recommend optimizations
- Dependability, strong work ethic, and ability to meet deadlines in a fast-paced environment
- Availability to support live campaigns on weekends, nights, and holidays when necessary
- Current knowledge of social media and copywriting trends
- Passion or knowledge of sports, casino, gaming culture, or related audiences
- Direct experience using Braze
- Experience in iGaming, DFS, sportsbook, or social casino
- Experience or personal interest in digital collectibles, card breaks, rips, or unboxing games
- Lifelong passionate sports fan
What We Do
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024. Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
