BAD Marketing is a team of 170+ passionate leaders and creatives dedicated to delivering exceptional growth marketing results. We specialize in local lead generation, e-commerce, and information marketing, serving clients from auto and local business owners to online consumer brands and course creators.
Our philosophy is simple: excellence comes from a united team working toward a common goal — helping clients grow profitably while providing an unparalleled client experience. We invest in our people through extensive training, opportunities for growth, and a culture that balances achievement with fulfillment.
About This Role:
As a Systems Integration Specialist, you will be a pivotal part of our operations team, ensuring GoHighLevel (GHL) and Zapier workflows are optimized, automated, and performing at the highest level across client accounts. You will maintain high-performing systems, troubleshoot complex technical issues, and collaborate with the team to implement strategic solutions.
We are seeking a high-level GHL expert — someone who knows the platform inside and out, can independently make decisions, and proactively identifies new ways to leverage tools for maximum efficiency. This is not a “button-pusher” role.
Key Responsibilities:Build, optimize, and manage GoHighLevel CRM systems for multiple client accounts, including pipelines, funnels, workflows, forms, surveys, and campaigns.
Develop and maintain complex Zapier automations to streamline workflows and integrate multiple tools.
Troubleshoot and resolve technical issues across GHL, Zapier, and third-party integrations.
Monitor and optimize campaign and automation performance to ensure consistent results.
Document strategies, processes, and decisions for transparency and knowledge-sharing.
Collaborate with account managers to translate client goals into actionable system solutions.
Stay current with new GHL and Zapier features and identify opportunities to implement them effectively.
Required Skills & Qualifications:
2+ years of hands-on experience with GoHighLevel CRM and Zapier automation.
Proven experience managing 50+ client accounts simultaneously.
Deep understanding of workflows, automations, AI chatbots, and A2P compliance (10DLC registration).
Exceptional problem-solving skills and attention to detail.
Ability to independently make decisions and provide rationale for actions.
Comfortable working in a fast-paced, dynamic agency environment.
Strong communication skills; able to explain technical concepts to non-technical stakeholders.
Experience with Google Sheets, Slack, APIs, and additional integrations is a plus.
Mindset & Work Style:
We are seeking someone who:
Is proactive: anticipates problems and implements solutions before issues arise.
Is strategic and analytical: understands how automation impacts results and can optimize accordingly.
Is innovative: constantly researches new tools and finds ways to improve efficiency.
Takes Extreme Ownership of their work, aligning with our core values.
Core Values:
BE BAD
PLAY TO WIN
EXTREME OWNERSHIP
SOLUTIONS NOT PROBLEMS
BEST IDEA WINS
ALWAYS BE GROWING
NOBODY IS BIGGER THAN THE TEAM
Benefits:
Competitive health, dental, and vision insurance (US Residents only)
Unlimited PTO
Paid US Holidays
Opportunities for professional development and advancement
Collaborative, innovative, and supportive work environment
Top Skills
What We Do
BAD Marketing is a digital marketing firm dedicated to scaling our client's brands through unique marketing strategies. We are a growth partner and put our client's needs first.
We have 100+ talented A-player employees and company culture is everything to us! We recognize that client happiness truly begins with a happy team!
Some of our services include, but are not limited to:
Email & SMS Marketing
Full Amazon Management
Content Creation
Paid Ads
Website Development and CRO
Local Lead Generation
