We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our Team
The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning News and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
The Washington Post is seeking a Creator Partnerships Strategist & Producer to support creator-led branded content programs within WP Studios. This role combines creator partnership strategy with hands-on production, helping identify the right talent for client opportunities and guiding creators from initial outreach through content development, approval and distribution.
The Creator Partnerships Strategist & Producer will support both pre-sale strategy and post-sale execution, partnering with creators and internal teams to develop branded programs that align client objectives with the right platforms, formats, audiences and talent. This role works closely with Creative Strategy, Video Production, Program Management and Business Affairs, and will serve as a primary partner to creators throughout the campaign lifecycle, helping ensure content is strategically sound, on brand and delivered on time.
What Motivates You
- You are excited by the evolving creator economy and enjoy identifying talent who can authentically connect brands with audiences.
- You enjoy building creator partnerships that balance client objectives, audience needs, platform dynamics and strong creative ideas.
- You are energized by working directly with creators and helping turn an initial concept into compelling, high-quality branded content.
- You enjoy combining strategic thinking with hands-on production and seeing programs through from pitch to execution.
- You are curious about social platforms, audience behavior, creator trends and emerging formats and use those insights to strengthen your recommendations.
- You thrive in collaborative environments where creative, production, business and client considerations must come together to deliver successful work.
- You value strong relationships and enjoy serving as a trusted partner to creators throughout the lifecycle of a campaign.
How You'll Support the Mission
- Develop creator partnership strategies that align client objectives and KPIs with the right platforms, formats, audiences and talent.
- Source and vet creators based on their professional experience, industry expertise, audience, platform presence, content quality and campaign fit.
- Negotiate creator fees, manage campaign budgets and maintain strong creator relationships throughout each partnership.
- Serve as the primary liaison for creators from initial outreach through content development and posting, providing clear communication and coordination throughout the campaign lifecycle.
- Guide creators through project briefing, scripting and revisions to ensure content remains on brand, responds to client feedback and is delivered on time.
- Partner with Creative Strategists to develop creator recommendations and proposal materials for RFP responses and proactive pitches, supported by audience insights, platform best practices and industry trends.
- Create sales materials and case studies that demonstrate WP Studios' creator and social capabilities.
- Coordinate client review and approval and support the organic and paid distribution of creator content across social platforms.
- Partner with Video Production, Program Management and Business Affairs to bring creator-led branded programs to market.
- Use creator discovery and trend tools to identify talent, track industry developments and inform campaign decisions.
- Maintain an up-to-date database of vetted creators, including professional experience, industry expertise and highest-performing platforms.
The Skills and Experience You Bring
Qualifications
- 5+ years experience sourcing, evaluating and developing partnerships with creators for branded content, social media or digital campaigns.
- Experience guiding creators or talent through content production, including briefing, scripting, feedback and revisions.
- Experience developing creator, social media or branded content strategies based on client objectives, audiences, platforms and campaign goals.
- Experience working directly with creators, clients and cross-functional creative or production teams throughout campaign development and execution.
- Experience negotiating creator or talent fees and managing campaign budgets.
- Strong understanding of social platforms, creator trends, audience behavior and platform best practices.
- Ability to evaluate creators based on audience, expertise, platform presence, content quality and campaign fit.
- Strong written and verbal communication skills, including the ability to develop clear creative briefs, strategic recommendations and client-facing materials.
- Strong relationship-management and organizational skills, with the ability to manage multiple creators, stakeholders and deadlines across concurrent programs.
- Ability to use audience insights, creator discovery tools and industry trends to inform strategic and campaign decisions.
- Experience collaborating across creative strategy, video production, program management, business affairs or comparable cross-functional teams.
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development programs
Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The salary range for this position is:
$91,800 - $153,000 AnnualThe actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
Learn more about The Post at careers.washingtonpost.com.
Skills Required
- 5+ years of experience sourcing, evaluating, and developing creator partnerships for branded content, social media, or digital campaigns
- Experience guiding creators or talent through content production, including briefing, scripting, feedback, and revisions
- Experience developing creator, social media, or branded content strategies based on client objectives, audiences, platforms, and campaign goals
- Experience working directly with creators, clients, and cross-functional creative or production teams
- Experience negotiating creator or talent fees and managing campaign budgets
- Strong understanding of social platforms, creator trends, audience behavior, and platform best practices
- Ability to evaluate creators based on audience, expertise, platform presence, content quality, and campaign fit
- Strong written and verbal communication skills, including developing creative briefs, strategic recommendations, and client-facing materials
- Strong relationship-management and organizational skills with the ability to manage multiple creators, stakeholders, and deadlines
- Ability to use audience insights, creator discovery tools, and industry trends to inform strategic and campaign decisions
- Experience collaborating across creative strategy, video production, program management, business affairs, or comparable cross-functional teams
The Washington Post Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Washington Post and has not been reviewed or approved by The Washington Post.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, and vision plans, robust mental‑health resources, and for Guild‑covered roles, employer‑paid single coverage plus an HRA for certain travel needs. Feedback suggests these features make core health benefits a reliable anchor even as specifics can vary by role.
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Parental & Family Support — Paid parental leave is highlighted at a generous level for all new parents, alongside backup care, caregiver concierge, and gender‑affirming services in some postings. These family‑forward supports stand out within the broader package.
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Pay Growth & Progression — Recent union agreements secured across‑the‑board raises and significantly higher salary floors for lower‑paid cohorts, with automatic increases beginning in 2024. Feedback suggests these gains improved satisfaction at the lower end even as overall pay views remain varied.
The Washington Post Insights
What We Do
The Washington Post is an award-winning news leader whose mission is to connect, inform, and enlighten local, national and global readers with trustworthy reporting, in-depth analysis and engaging opinions. The Post is as much a tech company as it is a media company, combining world-class journalism with the latest technology and tools so readers can interact with The Post anytime, anywhere. Our approach is always the same– shape ideas, redefine speed, take ownership and lead. Every employee, every project, every day.
Why Work With Us
Rapidly growing, this team is committed to creating excellent experiences and products worthy of our tradition and our future. Our dedication to innovation, excellence and integrity are at the core of what we do, and why our employees are proud to call The Post their home.
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