Responsibilities:
- Conduct a cultural and competitive audit of creator-led marketing campaigns, examining both direct competitors and culturally relevant tech and lifestyle brands.
- Identify and analyze platform-native behaviors, storytelling formats, and creator archetypes that resonate with Gen Z and young millennials.
- Research experimental and emerging brand tactics across social platforms, while considering ways to bring this to life for Hinge (considering we are a brand that is dark on organic social) — including creator co-creation, meme formats, comment section strategy, and lo-fi content trends.
- Capture how brands are using creator partnerships and community insights to build emotional resonance and long-term brand affinity.
- Synthesize findings into a visual insights report with campaign examples, strategic patterns, and thought-starters to inform Hinge’s creator marketing and strategic direction.
- Collaborate closely with the Creator Marketing team to ensure insights are grounded in Hinge’s brand voice and differentiated value in the dating category.
- Scope out the project, timeline, and key deliverables to ensure a clear, strategic foundation for the work ahead.
What We're Looking For:
- Current undergraduate pursuing a degree in Marketing, Communications, Cultural Studies, Media, or a related field
- Passion for internet culture, creators, and how brands earn attention online
- Familiarity with TikTok, Instagram, YouTube, Substack, and emerging media platforms
- Strong visual communication skills, comfortable turning insights into clear presentations
- Curiosity, creativity, and a sharp eye for trends and patterns
- Eagerness to learn from a team deeply focused on brand relevance and connection
- You’re a proactive thinker who loves asking: "What are we missing?" or "How can we make this more relevant?"
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What We Do
In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and going on dates. Hinge is on a mission to change that by designing the most effective app experience. We want to create a less lonely world by inspiring intimate, in-person connections. Relationships are at the core of everything we do. And not just the romantic kind. We can't accomplish really hard things alone - so we make great relationships the foundation of our teamwork. We believe these three core values are what it takes to build those great relationships: Authenticity, we share - never hide - our words, actions, and intentions. Courage, breakthroughs require a willingness to take risks and embrace lofty goals and tough challenges. Empathy, we're all humans first. So we deeply consider the perspectives of others, listen openly, and speak with care.
Why Work With Us
We're mission-driven. While most apps think about boosting sessions and time on app, we think strategically about meaningful end results (dates and relationships). We're culture-first. We believe in great people over process. Decisions are pushed to the front lines, with feedback and coaching provided by our leaders.
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Hinge Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Hinge believes in the power of in-person connection. We have adopted a hybrid model that allows our people to stay connected to each other in-person.
