Who we are
We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.
From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.
From TikToks that breaks the “for you” page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.
As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.
We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.
The Role
As the Affiliate Lead, you will lead the growth of Speaky, GoSpooky's creator community, and drive the success of our affiliate offering on TikTok Shop. You'll build and scale creator programs, grow strategic creator relationships and ensure campaigns deliver measurable commercial impact.
This is a cross-functional role serving the full Speaky creator community and all TikTok Affiliate Program (TAP) campaign clients across the Commerce workstream, while in time also supporting UGC services for existing Content & Creator clients. This role reports to the Head of Creator Campaigns and manages the Affiliate Campaign Manager(s), while working closely with stakeholders across the Commerce and TikTok Shop teams, creators, sellers and brand partners.
What you’ll do
- Owning and growing the Speaky creator community; supply, onboarding and retention at scale
- Building and running the affiliate program: commission structure, tooling, creator earning model
- Leading key creator outreach and onboarding, both automated batch and manual high-value relationships
- Driving TikTok Shop campaign activation: matching creators to campaigns, managing delivery, hits GMV targets
- Building Speaky Academy: developing and maintaining the creator education program
- Managing and mentoring Affiliate Campaign Manager(s)
- Collaborating with the Commerce team on monetisation flows, seller relationships and TAP campaign delivery
- Expanding Speaky community with UGC campaign and programs activations
What we’re looking for
- 5+ years of experience in building and managing a creator / UGC or affiliate community at scale
- Hands-on experience setting up affiliate programs, commission models, tooling, performance tracking
- Deep understanding of TikTok Shop mechanics: affiliate, GMV, creator earning flows
- Experience with creator community platforms (Discord, Whop, Growi or equivalent)
- Proven ability to recruit and build relationships with creators
- Strong commercial mindset: can motivate creators around earnings, not just content
- Familiarity with tools like Claude, ChatGPT and CreatorIQ
- Fluent in English is a must and fluent in Dutch/Flemish is a big plus
- Experience scaling creator or affiliate programs across multiple European markets is a plus
- Experience in creator marketing agencies and building creator education programs is a plus
What’s in it for you?
- Flexible holiday policy for a proper recharge
- Commuting allowance
- Remote working possibilities in agreement with your team
- A MacBook for peak productivity
- Training opportunities to develop your skills and grow with us
- Healthy communal lunches to keep you fueled
- Fun events to connect, recharge, and bond as a team
- Phone allowance of up to €25/month (role dependant)
- Unlimited mental health and well-being support via OpenUp
- A pension plan where you contribute a percentage of your salary
- Gift card and birthday wishes every year
- Dutch classes for international team members
Apply for the job
So, do you want to join our team? We’d love to hear from you! Please note: a valid EU work permit is required for this role.
GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.
Skills Required
- 5+ years building and managing a creator, UGC, or affiliate community at scale
- Hands-on experience setting up affiliate programs, commission models, tooling, and performance tracking
- Deep understanding of TikTok Shop mechanics, affiliate flows, GMV and creator earning models
- Experience with creator community platforms (Discord, Whop, Growi or equivalent)
- Proven ability to recruit and build relationships with creators
- Strong commercial mindset to motivate creators around earnings and performance
- Familiarity with tools like Claude, ChatGPT and CreatorIQ
- Fluent in English
- Valid EU work permit
- Experience scaling creator or affiliate programs across multiple European markets
- Experience in creator marketing agencies and building creator education programs
- Fluent in Dutch/Flemish
What We Do
GoSpooky is a global social agency that keeps leading brands at the forefront of social platforms. We’re redefining advertising and setting new standards that make traditional old-school agencies look outdated. Our clients include Amazon, LVMH, Nike, Disney, Samsung, Verizon, JBL, and Coca-Cola. And we’re official creative agency partners for TikTok, Meta, and Snap.
