Creator Activation Lead

Reposted 16 Days Ago
Be an Early Applicant
2 Locations
In-Office
Senior level
Gaming • Software • Metaverse
The Role
Lead the global creator strategy for studios, manage influencer activations, and optimize campaigns for organic visibility and engagement.
Summary Generated by Built In
About the Hiring TeamLevel Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.What the Role Entails
About the Hiring Team

Tencent Games Venture Labs is a global publishing and innovation group that helps game studios unlock their full potential and reach players worldwide. We support developers with dev, marketing, and operational expertise - from strategy and insights to go-to-market execution. Our goal is to help great games find their audience and grow through smart publishing and strong collaboration.
 

Role Purpose

Lead Studios' global creator strategy - driving visibility and engagement through influencer activations that combine creativity, authenticity, and measurable impact.
 

Key Responsibilities
  • Develop and own the global creator activation strategy, optimizing for organic discoverability and platform algorithms.
  • Deliver creative concepts that break through the noise and stay ahead of trends across paid and organic campaigns.
  • Select and manage creator partnerships across tiers and regions, including top AAA influencers.
  • Set campaign KPIs, track performance, and feed learnings into GTM strategy.
  • Act as bridge between creative production, social, and comms teams.

Who We Look For
Must-Have Experience
  • 6–8+ years managing influencer campaigns for gaming or entertainment.
  • Proven track record leading large-scale, multi-region creator activations.
  • Experience with both paid and organic influencer programs.
  • Estbalished relationship to influencer and agency ecosystems in EU and NA.
Personal Attributes
  • Bold, experimental mindset.
  • Mix of strategic and hands-on execution.
  • Strong mentor and motivator for junior team members.
Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.

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The Company
HQ: Palo Alto, CA
107,879 Employees
Year Founded: 1998

What We Do

Tencent uses technology to enrich the lives of Internet users.
Our communications and social platforms Weixin and QQ connect users with each other, with digital content and daily life services in just a few clicks.
Our high performance advertising platform helps brands and marketers reach out to hundreds of millions of consumers in China.
Our financial technology and business services support our partners' business growth and assist their digital upgrade.
We invest heavily in talent and technological innovation, actively participating in the development of the Internet industry.
Tencent was founded in Shenzhen, China, in 1998, and listed on the Main Board of the Stock Exchange of Hong Kong since June 2004.

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