Creative Technologist (Playable Ads)

Posted 15 Days Ago
Be an Early Applicant
Tel Aviv, ISR
In-Office
Mid level
Artificial Intelligence • Gaming • Information Technology
Building agentic AI that helps mobile game teams find winning creatives faster and grow their games into global hits.
The Role
Create high-quality playable ads for mobile gaming clients by combining game design, visual creativity, technical production, and generative AI. Advise teams on creative feasibility, internal AI tools, prompting, workflows, and production approaches. Solve complex creative challenges, collaborate with Product and R&D, evaluate new technologies, and establish reusable creative and technical standards.
Summary Generated by Built In
Description

About Sett

Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate playable and video ad concepts, deploy them to ad networks, and keep learning from the results. The full creative loop, automated, and done better than humans alone.


About the Role

We're looking for a Creative Technologist with a strong animation principles understanding to join Hermes, our playable ads production organization, creating interactive ads for top-tier mobile gaming clients using our internally developed AI technology.In this role, you'll bring together game design, visual creativity, and technical expertise to push the quality and capabilities of our playable production. You'll support the team in solving complex creative and production challenges, combining traditional creation methods with AI tools to achieve the best possible results.You'll be a key expert on our internal AI products, helping teams understand their capabilities, improve how they work with them, and identify the right production approach for different games and creative challenges. You'll also advise stakeholders across the company, evaluate new production opportunities, and drive innovation by introducing techniques and workflows that raise the creative and technical standards of Hermes.


Responsibilities

Creative & Production Expertise

  • Provide hands-on expertise in game design, mechanics, player experience, visual quality, and playable execution.
  • Solve complex creative and production challenges using the most effective combination of traditional and AI-driven methods.
  • Evaluate new games and concepts, advising on creative feasibility, production approaches, and compatibility with our internal technology.

AI Tools & Production Enablement

  • Guide production teams in maximizing our internal AI tools through effective prompting, workflows, and practical solutions.
  • Identify production limitations and opportunities, working with Product and R&D to improve our technology.

Innovation & Cross-Functional Collaboration

  • Explore and introduce new creative technologies and methods, turning successful solutions into reusable workflows and standards.
  • Advise stakeholders across the company on creative and technical challenges, production capabilities, and potential solutions.


Requirements

What We're Looking For

  • 4+ years of hands-on experience in game development, playable ads, interactive creative production, or related fields, combining strong creative and technical capabilities. Must-have.
  • Advanced motion design and animation skills (After Effects, Spine, Blender, or similar). Must-have.
  • Strong understanding of game design, including mechanics, structure, player experience, game feel, and visual execution. Must-have.
  • Solid knowledge of 2D and 3D creative production, including modeling, composition, and visual design, backed by advanced hands-on skills. Must-have.
  • Proven hands-on experience with generative AI tools for creative production, including video, animation, 3D, and image generation, prompting, and building custom workflows using Claude Code, Codex, Cursor, or similar tools. Must-have.
  • Strong creative judgment and problem-solving skills, with the ability to translate complex creative and technical challenges into practical solutions.
  • Ability to communicate complex ideas clearly, collaborate across creative and technical disciplines, and influence stakeholders without direct authority.
  • Curious, experimental, and self-driven, with a strong commitment to creative quality and continuous improvement.
  • A strong portfolio showing motion and animated work, not static design only, including both traditional and AI-driven production.
  • Fluent English, written and spoken.

Bonus Points

  • Experience in mobile gaming, playable ads, or performance creative.
  • Understanding of performance marketing, including what drives engagement, conversion, and creative performance.
  • Experience with Python scripting, ComfyUI, or building custom AI-powered creative workflows.


Skills Required

  • 4+ years of hands-on experience in game development, playable ads, interactive creative production, or related fields
  • Strong understanding of game design, mechanics, structure, player experience, game feel, and visual execution
  • Advanced hands-on skills in 2D and 3D creative production, including modeling, animation, composition, and visual design
  • Hands-on experience with generative AI tools for image, video, and 3D creative production
  • Experience with prompting and custom workflows using Claude Code, Codex, Cursor, or similar tools
  • Strong creative judgment and problem-solving skills
  • Ability to communicate complex ideas clearly and collaborate across creative and technical disciplines
  • Ability to influence stakeholders without direct authority
  • Curious, experimental, and self-driven approach with commitment to creative quality and continuous improvement
  • Strong portfolio demonstrating traditional and AI-driven creative and technical work
  • Fluent written and spoken English
  • Experience in mobile gaming, playable ads, or performance creative
  • Understanding of performance marketing, engagement, conversion, and creative performance
  • Experience with Python scripting, ComfyUI, or custom AI-powered creative workflows
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The Company
HQ: Tel Aviv-Yafo
188 Employees
Year Founded: 2022

What We Do

Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production can't keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.

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